Some 84% believe that every aspect of the customer journey can and should tell the brand story.
Customer Engagement Articles
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What Are the Most Important Features of a Social Media Platform for Marketing and Advertising?
Community engagement and interaction features are important to marketers.
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B2B Event Organizers Prioritizing Attendance and Engagement
More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
Retailers Diversify into New Revenue Streams
More than 9 in 10 are already offering – or plan to offer – paid loyalty programs.
2022 Business Video Completion Rates and Other Benchmarks
Completion rates fell for longer videos, but rose for shorter ones.
Offers Spur Direct Mail Engagement Among Older Adults; Design Plays a Role with Younger Recipients
Personalization of a direct mail piece is also more likely to inspire action among younger than older adults.
A Long List of Concerns Worry CMOs and Brand Managers
CX and customer engagement issues are growing concerns, while COVID-related problems ease.
What Are B2C Marketers’ Top Barriers to Implementing First- and Zero-Party Data?
Marketers are grappling with finding a balance between security and customer experience
Here’s How B2B Salespeople Define Buyer-Centrism
Creating an authentic connection between the salesperson and the prospect is considered fundamental to buyer-centric selling.
Social Media Marketers Dish on Top Platforms, Formats, and Content Types
TikTok may be getting all the buzz, but social media marketers remain enamored with Instagram.
Where Are Businesses Seeing Opportunities with Video Marketing?
Businesses are hoping to boost online engagement through short-form and explainer videos.
How Are Marketers Paying Influencers?
One of the biggest pain points marketers say they have when working with influencers is determining rates or making payments.
Viewers Becoming Familiar with Shoppable TV Ads
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
What Might Make A Consumer Choose the More Expensive Food & Drink Product?
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Creative’s Still the Biggest Driver of Sales, Analysis Finds, but Brand’s Influence Rises
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
People Want Brands to Listen to Them. How?
People don’t necessarily need to agree with brands’ stances, but just know that their point of view has been heard.
Instagram Reels Garnering High Engagement Rates
Reels outperform other post types on Instagram.
B2C and B2B Customers Expect Personalized Content at Different Stages of the Purchase Journey
Two-thirds of B2B customers expect the same or better personalization in their professional lives compared to their personal lives.