4 in 10 salespeople reported that the number of stakeholders involved in the buying process has increased over the last year.
Customer Engagement Articles
Additional categories:
E-Commerce Pros Are Failing to Optimize Site Search
Almost two-thirds don’t recommend alternative products when a search returns zero results.
Advertisement
Engagement Rates Drop As E-Commerce Brands Up SMS, Push Notification Volume
The average click rate on e-commerce brands’ SMS campaigns slipped last year, but was generally in line with figures from 2020.
People Want Brands to Listen to Them. How?
People don’t necessarily need to agree with brands’ stances, but just know that their point of view has been heard.
Instagram Reels Garnering High Engagement Rates
Reels outperform other post types on Instagram.
B2C and B2B Customers Expect Personalized Content at Different Stages of the Purchase Journey
Two-thirds of B2B customers expect the same or better personalization in their professional lives compared to their personal lives.
Consumers Want to Feel Appreciated by Brands
There has been significant growth in the share of consumers who favor messaging that treats them like a VIP.
What Data Do Marketers Use for Personalization – And How Much Access to It Do They Have?
Most agree they have access to all the data they need, but they’re not fully confident in their access.
In Which Areas Are B2B Marketers Most Proficient with ABM?
ABM teams appear to need some help with their proficiency in data analytics for ABM.
More Americans Say They’re Engaging with Brands on Social Platforms
Not surprisingly, TikTok is the platform that has witnessed the fastest growth in consumers’ brand engagement.
Metaverse Marketing Rationale Rests on Branding, Engagement
1 in 4 ad buyers expects to increase focus on Web3 in 2023.
Event Organizers’ Top Challenges Differ by Event Type
Registrations and attendance are bigger challenges for in-person than virtual events, while the opposite is true for engagement.
B2B Event Organizers Prioritizing Attendance and Engagement
More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
Viewers Becoming Familiar with Shoppable TV Ads
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
What Might Make A Consumer Choose the More Expensive Food & Drink Product?
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Consumers Want to Feel Appreciated by Brands
There has been significant growth in the share of consumers who favor messaging that treats them like a VIP.
What Data Do Marketers Use for Personalization – And How Much Access to It Do They Have?
Most agree they have access to all the data they need, but they’re not fully confident in their access.
In Which Areas Are B2B Marketers Most Proficient with ABM?
ABM teams appear to need some help with their proficiency in data analytics for ABM.