4 in 10 salespeople reported that the number of stakeholders involved in the buying process has increased over the last year.
Customer Engagement Articles
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E-Commerce Pros Are Failing to Optimize Site Search
Almost two-thirds don’t recommend alternative products when a search returns zero results.
Engagement Rates Drop As E-Commerce Brands Up SMS, Push Notification Volume
The average click rate on e-commerce brands’ SMS campaigns slipped last year, but was generally in line with figures from 2020.
People Want Brands to Listen to Them. How?
People don’t necessarily need to agree with brands’ stances, but just know that their point of view has been heard.
Instagram Reels Garnering High Engagement Rates
Reels outperform other post types on Instagram.
B2C and B2B Customers Expect Personalized Content at Different Stages of the Purchase Journey
Two-thirds of B2B customers expect the same or better personalization in their professional lives compared to their personal lives.
Consumers Want to Feel Appreciated by Brands
There has been significant growth in the share of consumers who favor messaging that treats them like a VIP.
What Data Do Marketers Use for Personalization – And How Much Access to It Do They Have?
Most agree they have access to all the data they need, but they’re not fully confident in their access.
In Which Areas Are B2B Marketers Most Proficient with ABM?
ABM teams appear to need some help with their proficiency in data analytics for ABM.
More Americans Say They’re Engaging with Brands on Social Platforms
Not surprisingly, TikTok is the platform that has witnessed the fastest growth in consumers’ brand engagement.
Metaverse Marketing Rationale Rests on Branding, Engagement
1 in 4 ad buyers expects to increase focus on Web3 in 2023.
Event Organizers’ Top Challenges Differ by Event Type
Registrations and attendance are bigger challenges for in-person than virtual events, while the opposite is true for engagement.
Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
High-Growth Professional Services Firms Spend More on Marketing
Overall, though, professional services firms are dedicating a smaller share of their revenues to marketing.
Workplace Software Buyers Rely on A Variety of Info Sources
Decision-makers rely heavily on others’ opinions, whether via word-of-mouth, social media, or review sites.
Social Media Marketers Dish on Top Platforms, Formats, and Content Types
TikTok may be getting all the buzz, but social media marketers remain enamored with Instagram.
Where Are Businesses Seeing Opportunities with Video Marketing?
Businesses are hoping to boost online engagement through short-form and explainer videos.
How Are Marketers Paying Influencers?
One of the biggest pain points marketers say they have when working with influencers is determining rates or making payments.