Marketing leaders are most concerned about data privacy changes in Apple’s iOS 15.
Customer Engagement Articles
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Retailers Bemoan Risk of Digital Experience Experimentation
Consumer behaviors and industry competition are forcing retailers to innovate rapidly.
Shoppers: Convenience Matters More for Discovery than Transaction
The majority share of shoppers say convenience matters most when finding products.
Quality Drives Brand Loyalty, but Sense of Community Also Matters
Fostering a sense of community is especially important for Millennials.
What Content Types Will Engineers Share Information For?
Engineers say that white papers are one of the content types they are most willing to complete a form to obtain.
What New Retail Technologies Are Shoppers Excited About?
Many shoppers are interested in retailers implementing QR codes for contactless checkout.
Marketers Expect Customers to Become More Demanding This Year
Email is the most-used channel used for communicating with customers.
Brands Are Posting More Instagram Stories, but Their Reach Remains Lower Than Feed Posts
Instagram feed posts reach about twice as many users as Stories.
Why People Opt In – and Out – of Brand Communications on Smartphones
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
Streaming Services Get Followers on Facebook, but Engagement on Instagram
Some 74% of engagement with 87 global streaming services’ social media accounts occurs on Instagram.
B2B Content Consumption Grew Again During the First Half of the Year
The average view time of the B2B content analyzed grew by 63% year-over-year in H1.
B2B Supplier Websites Need to Improve in Some Areas, Buyers Say
About 4 in 10 B2B buyers are still experiencing challenges with supplier relationships during the online B2B buying process.
Almost 1 in 4 US Adults Don’t Believe Brands’ Sustainability Claims
Skepticism is highest among the youngest adults.
Smart TV Penetration Continues to Grow
Half of this survey’s respondents said that their most-used TV set has a remote control with voice command capability.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
Youth Seem Hard to Please in Their Customer Interactions
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
Soft Skills Remain Critical in B2B’s Virtual Selling World
6 in 10 sales leaders believe establishing credibility and trustworthiness is an essential virtual selling behavior.
Marketers Far More Confident Executing In-Person Than Virtual Events
Only about one-third of marketing leaders say they are effective in executing virtual events that deliver value.