An analysis finds that Instagram Reels’ average engagement rate is 1.95%.
Customer Engagement Articles
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.
Welcome emails also have the strongest conversion rate among first purchase campaigns.
Marketers aren’t so interested in hiring creators to produce trending topic commentary.
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
1 in 5 say it typically takes longer than 24 hours for brands to respond to messages.
Gen Z wants discounts on necessary products from trustworthy brands.
There are also opportunities for retailers to leverage transactional emails to drive further purchases.
The most common action taken is to simply follow the brand.
Video lengths rose – and so did completion rates.
There’s a strong negative correlation between follower count and engagement rate. That is, the more followers, the lower the engagement rate.
Many media planners are expecting to leverage channel research for the first time this year.
A slight majority of smartphone-owning adults ages 18-29 and 30-49 admitted that they would be anxious if they lost their device for a day.
Marketing automation platforms were the most likely to be replaced.
Marketers could use systems that connect data silos and boost accessibility.
Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
Tech companies are also popular, being the leading type among the 25-34 and 35-44 age brackets.
But worries around ROI and ROMI remain paramount.