An analysis finds that Instagram Reels’ average engagement rate is 1.95%.
Customer Engagement Articles
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3 Points About Consumers and Direct Mail
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.
Retail Email: Welcome Campaigns Registering Strong Engagement Rates
Welcome emails also have the strongest conversion rate among first purchase campaigns.
What Kind of Content Do Marketers Want from Creators?
Marketers aren’t so interested in hiring creators to produce trending topic commentary.
Vast Majority of B2B Buyers Say Vendor Content Impacts Purchase Decision
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
Social Media Users Expect Quick Responses to Messages Posted on Brands’ Digital Channels
1 in 5 say it typically takes longer than 24 hours for brands to respond to messages.
Here’s What Motivates Gen Zers to Engage with New Brands on Social
Gen Z wants discounts on necessary products from trustworthy brands.
Consumers Ascribe High Purchase Influence to Emails
There are also opportunities for retailers to leverage transactional emails to drive further purchases.
Do Consumers Engage with Brand Incentives on Social Media?
The most common action taken is to simply follow the brand.
2021 Business Video Completion Rates and Other Benchmarks
Video lengths rose – and so did completion rates.
Brands Are Enjoying High Engagement Rates on TikTok
There’s a strong negative correlation between follower count and engagement rate. That is, the more followers, the lower the engagement rate.
Media Planners Expect to Make Greater Use of Market Research
Many media planners are expecting to leverage channel research for the first time this year.
3 Points About American Adults And Their Smartphones
A slight majority of smartphone-owning adults ages 18-29 and 30-49 admitted that they would be anxious if they lost their device for a day.
More Marketers Are Swapping Out Homegrown for Commercial MarTech Applications
Marketing automation platforms were the most likely to be replaced.
Tech and Talent Hindering Full Realization of Data’s Potential
Marketers could use systems that connect data silos and boost accessibility.
What’s the Optimal Approach to Content-Led Advertising?
Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
Youth Enjoy Following Video Game Companies on Social Media
Tech companies are also popular, being the leading type among the 25-34 and 35-44 age brackets.
CMOs and Brand Managers Have A Host of Concerns on Their Minds
But worries around ROI and ROMI remain paramount.