91% are using some form of measurement to evaluate their UX efforts.
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
Forget ratings and reputation. Insurance coverage is top of mind for patients.
Marketers plan to invest in customer data platforms and segmentation and targeting solutions.
About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
But worries around ROI and ROMI remain paramount.
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
B2B customers report using 10 distinct channels to interact with suppliers over their decision journeys, up from 5 in 2016.
A critical indicator of a data-driven organization is a high level of trust in the quality of data.
6 in 10 Gen Z online shoppers claimed they would pay more to find products quicker.
Marketers are experimenting with the use of AI to personalize channel experiences.
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
Video game content sales dropped by 7% year-over-year.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Fostering a sense of community is especially important for Millennials.
7 in 10 say they have achieved positive ROI from their investment in a CDP within 6 months.
The percentage who say their new model is much more effective than their pre-pandemic one has tripled in the past 18 months.