B2B marketers report being more focused on profitability than growth this year.
Customer Experience Articles
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Older Americans Feel That Brands’ Product Innovation Ignores Them
Fewer than 1 in 5 adults ages 55 and older agree that most new products are being created with their needs in mind.
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A Long List of Concerns Worry CMOs and Brand Managers
CX and customer engagement issues are growing concerns, while COVID-related problems ease.
Enterprise CX Practitioners to Up Their Use of Text, Journey Analytics
Fewer than half of CX practitioners rate the technology that supports their organizations’ CX efforts as strong.
B2B Buyers Report Evaluating More Brands During the Purchase Journey
A new brand usurped the incumbent in 34% of journeys this year, up from 29% last year.
Insights Professionals Take on More Roles, Report Greater Impact
More insights professionals report leadership in brand management and a direct impact on brand positioning.
Marketers Look to Improve Their Content Personalization Efforts
Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.
What Are B2C Marketers’ Top Barriers to Implementing First- and Zero-Party Data?
Marketers are grappling with finding a balance between security and customer experience
Here’s How B2B Salespeople Define Buyer-Centrism
Creating an authentic connection between the salesperson and the prospect is considered fundamental to buyer-centric selling.
Marketing Has Taken on More Responsibilities Since the Pandemic
Compared to early 2020, more CMOs are reporting marketing has primary responsibility in 19 of 25 activities measured.
CMOs Report Falling Marketing Budgets
Some who had previously not felt an impact on their budgets from inflation are now reporting a negative one.
First Impressions Appear Critical for E-Commerce Site Visitors
1 in 5 say they’ll make a decision about whether to stay or leave within 5 seconds.
Which Video Types Are Proving Effective for Content Marketers?
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
Baby Boomers Are Frequent Online Shoppers, Present Lucrative Market
Almost one-quarter of Baby Boomers worldwide report having high purchase power, triple the rate of Gen Zers.
The US’ Pay-TV Penetration Rate Continues to Fall
Some 64% of TV households subscribe to pay-TV, down from 78% in 2018.
Marketers Look to Improve Their Content Personalization Efforts
Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.
What Are B2C Marketers’ Top Barriers to Implementing First- and Zero-Party Data?
Marketers are grappling with finding a balance between security and customer experience
Here’s How B2B Salespeople Define Buyer-Centrism
Creating an authentic connection between the salesperson and the prospect is considered fundamental to buyer-centric selling.