Americans spend more on food out of the home than in it - and deals and discounts could spur that trend even further. Indeed, more than three-quarters (77%) of Americans say that a deal or discount would make them more likely to dine out instead of eating at home. And...
More than two-thirds (67%) of adults from across the globe say they have higher expectations for brands than they did in the past, with 7 in 10 US consumers (71%) saying that poor customer service frustrates them more than it used to. These higher expectations go...
The growing emphasis that companies put on optimizing customer experiences may be paying off for many industries, with only 7% of customers across 20 industries reporting they had a bad customer experience with a company in the previous six months. Nonetheless, those...
Nearly 3 in 5 (57%) digital commerce senior decision-makers see Amazon as a barrier to the growth of their organization’s, with 56% saying they believe that the industry would be better off without the e-commerce giant. Yet although one-third (34%) of digital commerce...
With a majority of consumers saying they are happy to try new brands and products at least some of the time, the pressure is on for companies to maintain their customers’ loyalty. One ingredient to keeping customers loyal is making them feel valued, and a recent...
Marketers in both B2B and B2C sectors view optimizing customer experience as one of the biggest opportunities for this year, but how are they measuring the success of their customer experience efforts? A recent Ascend2 survey [download page] of roughly 300 B2B and B2C...
The majority of customers are still communicating with organizations primarily through the use of email and telephone. But some are warming up to the idea of using online chat, with one-third saying they have used this communication channel in the past 12 months. On...
Optimizing the customer experience has been deemed one of the most exciting opportunities for marketers this year. But that doesn't make it easy: research [download page] from Ascend2 reveals that improving the customer experience (CX) is also one of the most critical...
With 6 in 10 US consumers (61%) saying they have purchased a product online, it's clear that consumers are becoming increasingly comfortable with e-commerce. As this comfort level increases, so does the dollar value of the items they are willing to purchase online,...
In the past two decades, the shopping experience has changed drastically and, for the most part, consumers are embracing these changes. Indeed, a new survey [download page] from Elastic Path of more than 1,000 consumers and 300 B2C marketing professionals reveals that...
It doesn’t seem that long ago that artificial intelligence (AI) was a fantasy that made for thrilling sci-fi movies. Now, AI has become an everyday part of life, with marketers using it for anything from content personalization to gaining customer insights - and also...
An overwhelming majority (95%) of retail customers say they try to resolve an issue online at least some of the time, with two-fifths (42%) trying to resolve their issue online first most of the time. That being said, a new survey [download page] by Radial and CFI...
Most new movers have purchased furniture and TVs within 12 months of moving.
Subscription revenues are expected to peak at 63.9% share of total US digital audio revenues this year.
Instagram feed posts reach about twice as many users as Stories.
The majority of customers are still communicating with organizations primarily through the use of email and telephone....
Optimizing the customer experience has been deemed one of the most exciting opportunities for marketers this year. But...
With 6 in 10 US consumers (61%) saying they have purchased a product online, it's clear that consumers are becoming...