Engineers say that white papers are one of the content types they are most willing to complete a form to obtain.
Customer Service Articles
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Marketers Expect Customers to Become More Demanding This Year
Email is the most-used channel used for communicating with customers.
B2B Supplier Websites Need to Improve in Some Areas, Buyers Say
About 4 in 10 B2B buyers are still experiencing challenges with supplier relationships during the online B2B buying process.
Businesses Succeeding At Digital Transformation Are Embracing the Convergence of Marketing, Sales and Service Metrics
The majority of professionals surveyed believe their digital transformation efforts have been successful.
Which Features Drive A Positive Online Shopping Experience?
The majority of online shoppers want to see detailed product descriptions.
Chat Reported to Overtake Email in Customer Service Preference
However, phone remains the preferred channel for customer service issues.
Service Providers Struggle with Resources, Tech
More than 4 in 10 say that not having enough staff or resources stands in the way of providing consistent and quality engagement.
As Digital Service Expectations Rise, What Makes for a Great App Experience?
Throughout the pandemic, consumers have turned to their digital devices more than ever, with US adults spending an average of 8 hours per day with online activities last year. With more time online comes higher expectations for an online experience. Indeed, a report...
Vast Majority of Consumers Respond When Brands’ Personalization Goes Wrong
With a wealth of companies offering similar products and services, customer loyalty has become more important than ever before. Personalization can play a role in gaining the loyalty of customers, and a report [download page] from Movable Ink finds that two-thirds...
Which Types of Text Notifications from Businesses Are Consumers Receiving?
During the pandemic, two-thirds of US adults said they checked the weather on a daily basis. So, it’s no surprise that 39% of the text notifications consumers receive are weather updates, per a report [download page] from TCN. Weather updates are the most popular text...
What Makes A Brand Best-in-Class on Social?
In the eyes of consumers, offering strong customer service is one of the top traits that make a brand best-in-class on social media. However, a report [download page] from Sprout Social shows that fewer marketers view customer service as important in their quest to be...
What Are the Main Drivers of Brand Trust?
Fewer than one-quarter of consumers in the US feel they are more in control of their data than they were a year ago. With consumers feeling like they have little control over the way their data is used by companies, it stands to reason that respect for consumers’ data...
1 in 6 People Feel That Once They Share Their Data Online It No Longer Belongs to Them
People are most concerned about the privacy and security of their data when allowing apps or websites access to their location data.
Successful Marketers Display Agility with their Budgets
Almost two-thirds (64%) of so-called “leading marketers” report that their marketing organization is “extremely budget agile.”
More B2B Marketers Are Achieving Their Demand Gen Goals via Content
The most successful B2B content marketers are doing much better than others in building audiences, nurturing leads, and generating revenue.
Service Providers Struggle with Resources, Tech
More than 4 in 10 say that not having enough staff or resources stands in the way of providing consistent and quality engagement.
As Digital Service Expectations Rise, What Makes for a Great App Experience?
Throughout the pandemic, consumers have turned to their digital devices more than ever, with US adults spending an...
Vast Majority of Consumers Respond When Brands’ Personalization Goes Wrong
With a wealth of companies offering similar products and services, customer loyalty has become more important than...