Vast Majority of Consumers Respond When Brands’ Personalization Goes Wrong

Vast Majority of Consumers Respond When Brands’ Personalization Goes Wrong

With a wealth of companies offering similar products and services, customer loyalty has become more important than ever before. Personalization can play a role in gaining the loyalty of customers, and a report [download page] from Movable Ink finds that two-thirds...

What Makes A Brand Best-in-Class on Social?

What Makes A Brand Best-in-Class on Social?

In the eyes of consumers, offering strong customer service is one of the top traits that make a brand best-in-class on social media. However, a report [download page] from Sprout Social shows that fewer marketers view customer service as important in their quest to be...

4 in 10 Consumers Say They’re Using Social Media More to Discover New Products and Brands

4 in 10 Consumers Say They’re Using Social Media More to Discover New Products and Brands

The pandemic did a lot to push up the amount of time people spend on social media. In fact, Sprout Social’s The State of Social Media report shows that more than half of consumers surveyed have increased their social media use either significantly (27%) or slightly...

How Are Businesses Using Social Media?

How Are Businesses Using Social Media?

The majority (89%) of executives are confident in their current social media strategy’s ability to provide interactive experiences with followers. This is per a report [download page] from Sprout Social, which examines how companies are using social media today and...

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