Customer Service Articles

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Vast Majority of Consumers Respond When Brands’ Personalization Goes Wrong

Vast Majority of Consumers Respond When Brands’ Personalization Goes Wrong

With a wealth of companies offering similar products and services, customer loyalty has become more important than ever before. Personalization can play a role in gaining the loyalty of customers, and a report [download page] from Movable Ink finds that two-thirds...

What Makes A Brand Best-in-Class on Social?

What Makes A Brand Best-in-Class on Social?

In the eyes of consumers, offering strong customer service is one of the top traits that make a brand best-in-class on social media. However, a report [download page] from Sprout Social shows that fewer marketers view customer service as important in their quest to be...

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