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What Does Personalization Mean to Consumers?

What Does Personalization Mean to Consumers?Personalization is viewed more as customized service and support than as tailored advertising.January 17, 2018

There’s been a fair amount of debate about the degree to which consumers welcome personalization – or at the least find it appealing once informed about the data sharing necessary to enable it. So it’s instructive to see how consumers... READ MORE
Few B2B Marketers Report Using More Sophisticated MarTech Features

Few B2B Marketers Report Using More Sophisticated MarTech FeaturesSurprisingly few say they're using lead scoring/grading tools.January 3, 2018

B2B marketers are prioritizing data-driven marketing, but are not yet making full use of the tools available to them, according to results from a recent Dun & Bradstreet (DnB) study [download page]. Based on a survey conducted among 164 B2B marketers by... READ MORE
AI is the Marketing Trend That Has the Most Marketers Feeling Unprepared

AI is the Marketing Trend That Has the Most Marketers Feeling UnpreparedMarketers are more likely to feel unprepared for AI than for voice search.December 20, 2017

Several new technologies and trends are poised to occupy the coveted (sarcasm alert) position of the “Year of [ ]” in 2018. So which one should marketers be most worried about? As it stands, Artificial Intelligence (AI) is the trend for which... READ MORE

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