Most B2B marketers find registration forms on their own website most effective for collecting customer data.
Data-driven Charts
Post-Pandemic Consumer Behavior Changes to Have Large Impact on Marketing Strategies
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
6 in 10 B2B Companies Rely on MarTech Tools from Multiple Vendors
B2B organizations are using an average of 7 martech tools each week.
Triopoly to Benefit from 3rd Party Cookie Deprecation
Close to 9 in 10 US marketing decision-makers surveyed rely on data from 3rd party cookies for their marketing and advertising.
B2B Content Consumption Grew Again During the First Half of the Year
The average view time of the B2B content analyzed grew by 63% year-over-year in H1.
Most Marketers Say They’re Using 2-10 Segmentations for Email Campaigns
Only about half say their current ESP integrates with all of their customer data sources.
Which Tech Companies Are Most – and Least Trusted – with Consumer Data?
Consumers trust TikTok the least to collecting and use their personal data.
Growth in CTV Budgets Commonly Coming at Expense of Linear TV
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
Businesses Succeeding At Digital Transformation Are Embracing the Convergence of Marketing, Sales and Service Metrics
The majority of professionals surveyed believe their digital transformation efforts have been successful.
Half of Marketers Diversify Digital Channels in Response to Changing Consumer Behaviors
About half have also tried to unify the digital experience across channels.
How Are B2B Marketers Going About Building ABM Target Account Lists?
Three-quarters are still using sales team-selected data to build their account lists.
How Do Marketers Feel About Data Collection and Consent?
Surprisingly, only 1 in 4 marketers surveyed think consumer consent is needed to share data with other companies.
Post-Pandemic Consumer Behavior Changes to Have Large Impact on Marketing Strategies
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Last Year’s Global Ad Spend Said to Have Outperformed Pre-Pandemic Total by Almost 20%
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
Talent Gap Hinders Marketers’ Use of AI
About half of marketers surveyed say hiring more talent with AI skills is one of their biggest challenges in implementing AI capabilities.
Is ABM Having An Impact on Marketing-Generated Revenue?
Some 1 in 5 B2B marketers surveyed say that, compared to other programs, ABM is the most important for producing revenue.
MarTech Abounds, but Are Marketers Happy With Their Results?
More than two-fifths of marketers surveyed say they use 4 or more marketing tools to run and/or measure a campaign.