About 9 in 10 survey respondents report that their organization is increasing its investments in data services.
Data-driven Articles
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Which Skills Are Important in RevOps?
9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.
B2B Executives Outline Their Most Important E-Commerce Initiatives
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Data is Critical to B2B Marketing Efforts. Which Types Are Being Used?
Social media engagement and email marketing data are the most commonly used.
Programmatic Team Members Yet to Find an Addressable Cookieless Solution
One key issue is that the solutions presented have lacked scale and accuracy.
How Do Consumers Want Brands to Collect Their Info?
Survey-based data collection is preferred, with much less interest in cookies.
Confidence in Brands’ Responsible Use of Consumer Data Remains Scarce
Almost half are hardly or not at all confident in brands’ responsible use of their personal data.
Most Consumers Continue to Find Location-Based Ads Creepy
Almost two-thirds consider it “creepy” to receive ads from brands they don’t recognize targeting them based on their location.
2023: A Down Year for Direct Mail
It was “the largest pullback since the 2009 recession.”
Contextual Data Rising in Importance for Targeting
More than 6 in 10 advertisers expect to increase their use of contextual data this year.
ATT’s Negative Impact on User Acquisition Easing, per App Marketers
Some 44% say that ATT negatively impacted them last year, down from 64% in 2022.
Which Technologies Are Moving the Needle on Digital CX?
An impressive 98% of marketers say that their martech ROI has improved this year.
What Do Consumers Want from Brands on Social Media?
Consumers like it when brands communicate in a relevant and authentic way, and dislike intentionally misleading content.
Which Skills Are Important in RevOps?
9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.
These Are the Biggest Obstacles Faced by B2B CMOs in Demonstrating the Value of Marketing
87% agree that their department now focuses more on achieving business objectives rather than activating channel-based KPIs and goals.
The Benefits of AI Seem Clear to Marketers. What About the Challenges?
The leading AI ethics concerns among B2C marketers include privacy invasion, IP issues, and the absence of human supervision.
Where DTC Brands See Opportunities in 2024
DTC brands are looking to improve on testing, but may face troubles with budgets and buy-in.
About Half of Marketing Operations Teams Work Closely with the C-Suite
The higher the company’s revenue, the more likely that the Marketing Ops team works in close concert with the IT team.