Many also expect to analyze Big Data from external sources to generate insights.
Data-driven Charts
6 in 10 Marketers Say They Use Customer Data the Majority of the Time When Making Decisions
Most marketers surveyed say they are satisfied with their team’s ability to make data-driven decisions.
US Video Advertisers Envision Hike in Data-Driven Linear TV Spend
Nearly three-fifths of US ad buyers surveyed expect to increase spending on data-driven linear TV over the next 12 months.
Talent Gap Hinders Marketers’ Use of AI
About half of marketers surveyed say hiring more talent with AI skills is one of their biggest challenges in implementing AI capabilities.
Is ABM Having An Impact on Marketing-Generated Revenue?
Some 1 in 5 B2B marketers surveyed say that, compared to other programs, ABM is the most important for producing revenue.
MarTech Abounds, but Are Marketers Happy With Their Results?
More than two-fifths of marketers surveyed say they use 4 or more marketing tools to run and/or measure a campaign.
Few US Adults Say They Always Accept Cookies on Websites
Younger US adults are more likely than average to click “accept all” on website cookie requests.
Marketers Are Still Reliant on 3rd-Party Cookies
Half of senior marketers surveyed say that third-party cookies make up the majority of the data their company uses.
Where Marketers Do Well – And Not So Well – in Chasing Growth Opportunities
Senior marketers continue to prioritize organic growth.
What Does A Good Data Experience Look Like Within An Organization?
About 9 in 10 US organizations surveyed have invested in data management in the last year.
1 in 5 CMOs Almost Never Measure Customer Lifetime Value
On the other hand, more than 3 in 4 consistently measure sales and revenues.
Companies Say They’re Capturing More Data Now. How?
About 8 in 10 have increased their use of websites and e-commerce.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Movers Report Making Big-Ticket Purchases
Most new movers have purchased furniture and TVs within 12 months of moving.
Few US Adults Say They Always Accept Cookies on Websites
Younger US adults are more likely than average to click “accept all” on website cookie requests.
Marketers Are Still Reliant on 3rd-Party Cookies
Half of senior marketers surveyed say that third-party cookies make up the majority of the data their company uses.
Where Marketers Do Well – And Not So Well – in Chasing Growth Opportunities
Senior marketers continue to prioritize organic growth.