B2B CMOs also believe that innovative thinking will be increasingly required of them in the coming years.
Data-driven Articles
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6 in 10 Marketers Believe Generative AI will Transform Their Roles
Generative AI is most widely believed to transform market data and performance data analyses.
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The Top Benefits of Merging Linear and Digital Data, per TV Marketers
It’s all about targeting, but there are challenges to overcome.
Advertisers Worry About Scalability Post Cookies
Only about half of agencies are confident their organizations will still be able to reach audiences at scale without cookies and IDs.
Most Retailers Say Customer Acquisition Costs Have Risen Since iOS 14
Only 1 in 4 are collecting predictive scoring data about new customers.
B2B Marketers Are Facing These Challenges with Second- and Third-Party Data
Data quality and accuracy are key concerns for the B2B marketers surveyed, even more so than privacy and compliance.
Advertisers and Publishers See the Promise of First-Party Data, But Whose?
Publishers and advertisers each see their own solutions as the best to address the cookieless future.
Customer Marketing Is A Key Priority for B2B Marketers This Year
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Here Are the Benefits Social Media Marketers Are Seeing from Their Use of AI
71% of social media marketers report having integrated AI and ML tools such as ChatGPT, DALL-E 2 into their social media workflows.
Spending on Data Analytics to Rise as Marketers Report Benefits in Key Use Cases
Almost 8 in 10 marketers say that their targeting and segmentation performance and efficiency have significantly improved as a result of analytics use.
4 Points About Marketing-Sales Alignment
While few marketers are very confident in their current sales and marketing model, many are getting involved in sales strategies and co-owning metrics.
Where is Intent Data Proving Useful in B2B Go-to-Market Strategies?
Intent data is said to be effectively solving critical go-to-market challenges.
B2B Event Organizers Prioritizing Attendance and Engagement
More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
Viewers Becoming Familiar with Shoppable TV Ads
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
What Might Make A Consumer Choose the More Expensive Food & Drink Product?
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Advertisers and Publishers See the Promise of First-Party Data, But Whose?
Publishers and advertisers each see their own solutions as the best to address the cookieless future.
Customer Marketing Is A Key Priority for B2B Marketers This Year
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Here Are the Benefits Social Media Marketers Are Seeing from Their Use of AI
71% of social media marketers report having integrated AI and ML tools such as ChatGPT, DALL-E 2 into their social media workflows.