2 in 3 marketers believe it would be important for the sales team to access video viewing data to qualify leads, engage prospects, or influence specific deals.
Lead Generation & Management Articles
Additional categories: B2B | Business of Marketing | Content Marketing | Cross-Media & Traditional | Customer-Centric | Digital | Featured | Industries | Lead Generation & Management | Marketing Budgets | Return on Investment | Social Media | Video
What Types of Videos Are B2B Buyers Watching?
Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.
B2B Marketing and Sales Leaders Focus on Pipeline Growth
One challenge: two-thirds admit that leads are assigned to the wrong owner either sometimes or more often.
3 Points About B2B Buyers’ Content Preferences
B2B buyers said they find research/survey reports to be their most valuable content type for researching purchases.
B2B Buyers Say Research & Data Are Key Factors in Content Shareability, Memorability
B2B buyers want short content that uses research and data to support claims.
Revenue Marketing Priority in 2022: Improving Conversion Rates
B2B marketers are also hoping to generate more leads and to focus on quality.
B2B Marketers Point to Lead Quality Challenges, but Admit Need for More Quantity Too
3 in 4 say they need to generate more leads in the next year to meet their goals.
B2B Marketers Set Their Demand Gen Priorities for 2022
About 3 in 10 B2B marketers want to increase their revenue by more than 20% this year.
B2B Marketers Continue to Point to Webinars as a Critical Demand Gen Tactic
The majority of B2B marketers surveyed say that marketing-generated leads account for more than 10% of firm revenues.
Here’s What B2B Marketers Want Out of Their Content Efforts
Creating brand awareness is the most cited purpose of content marketing.
Marketers Report Similar Email Conversion Rates on Mobile as on Desktop
However, open rates tend to be higher on mobile.
Marketers Aren’t Yet Confident They Have the Data Necessary to Make Effective Decisions
Only 1 in 3 marketers surveyed are confident the quality of their data allows them to make effective decisions.
What Do Marketers Think Is Most Important in Influencing Campaign Performance?
Data quality is a key component, but something that marketers are struggling with.
B2B Marketers Showing Some Concern Over Cookie-Less Solutions’ Impact on Data Onboarding
3 in 10 are using a digital data onboarding provider to support targeting using their first-party data.
Interest in Sustainability in Fashion Shopping Rises
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers?
Most B2B marketers find registration forms on their own website most effective for collecting customer data.
B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Email is the most used ABM campaign delivery channel, but far from the only channel used.
What Are B2B Salespeople Doing Well – and Badly – When Selling Virtually?
More than half of B2B buyers say their buying cycle for large purchases has increased for new vendors compared to before the pandemic.