Most B2B marketers find registration forms on their own website most effective for collecting customer data.
Lead Generation & Management Charts
B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Email is the most used ABM campaign delivery channel, but far from the only channel used.
What Are B2B Salespeople Doing Well – and Badly – When Selling Virtually?
More than half of B2B buyers say their buying cycle for large purchases has increased for new vendors compared to before the pandemic.
How Are B2B Marketers Going About Building ABM Target Account Lists?
Three-quarters are still using sales team-selected data to build their account lists.
B2B Buyers Say They’re Engaging Salespeople Late in the Process, But Are Open to Doing So Earlier
Only 1 in 5 B2B buyers typically have their first engagement with sales when identifying and clarifying needs.
Is ABM Having An Impact on Marketing-Generated Revenue?
Some 1 in 5 B2B marketers surveyed say that, compared to other programs, ABM is the most important for producing revenue.
MarTech Abounds, but Are Marketers Happy With Their Results?
More than two-fifths of marketers surveyed say they use 4 or more marketing tools to run and/or measure a campaign.
1 in 5 CMOs Almost Never Measure Customer Lifetime Value
On the other hand, more than 3 in 4 consistently measure sales and revenues.
Webinars Considered Most Effective for B2B Lead Nurture Programs
The majority of B2B marketers lack content exclusive to lead nurturing.
B2B Marketers’ Biggest Go-to-Market Priority? Better Alignment with Sales
Others say their biggest priority is to expand their scope of responsibility to include full customer lifecycle marketing.
What New Approaches Are B2B Execs Taking with Their Nurture Programs?
A majority of B2B executives surveyed say their lead nurturing initiatives need improvement or are inadequate.
What Are B2B Marketers’ Biggest Challenges with Buyers?
A majority of B2B marketers are struggling to understand buyers’ changing needs.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
US Tech Marketers Increasingly Prioritize Performance Marketing
Two-thirds (65%) of US tech marketers say they’ve put more focus on performance marketing since the start of the...
Agencies Confirm Clients Still Want Help with Strategy
In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking...
B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...