The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Lead Generation & Management Articles
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Facebook Deemed to Deliver Highest ROI for SMBs
Direct mail is also among the most-used and highly-touted advertising channels.
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Senior Executives Weigh in on Thought Leadership
Senior business leaders’ preferred digital formats for thought leadership consumption are charts/data visualizations and social media posts.
Improving Conversion Rates Continues to be the Top B2B Revenue Marketing Priority
Other priorities include generating demand to acquire new customers and improving the ability to measure and analyze marketing impact.
Here’s How Paid Media Budgets Are Allocated by Journey Stage
Slightly more than half of paid media budgets are being spent on consideration and conversion.
B2B Marketers Tout Social Media’s Influence in the Buyer Journey
Social media is perceived to be the most effective tactic for both top-of-funnel and bottom-of-funnel goals.
Where is Intent Data Proving Useful in B2B Go-to-Market Strategies?
Intent data is said to be effectively solving critical go-to-market challenges.
Here’s How B2B Salespeople Define Buyer-Centrism
Creating an authentic connection between the salesperson and the prospect is considered fundamental to buyer-centric selling.
B2B Buyers Outline Their Most Valuable Content Types At Each Stage of the Purchase Journey
Webinars are the top format for the early stages of the purchase journey, but are also valued in the middle stages.
Where Are Businesses Seeing Opportunities with Video Marketing?
Businesses are hoping to boost online engagement through short-form and explainer videos.
To Boost Conversion Rates, B2B Marketers Look to Better Understand Their Pipelines
Improving lead quality helps to boost conversion rates, but so does improving pipeline analysis.
Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker
4 in 10 salespeople reported that the number of stakeholders involved in the buying process has increased over the last year.
What Might Make A Consumer Choose the More Expensive Food & Drink Product?
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Creative’s Still the Biggest Driver of Sales, Analysis Finds, but Brand’s Influence Rises
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
Use of Humor in Advertising Steadies
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
Where Are B2B Marketers Seeing Success with Chatbots for Demand Gen?
B2B marketers are using chatbots to better understand their audiences and to generate new leads.
82% of Marketers Say Content’s Importance As a Revenue Driver Has Grown
Almost 6 in 10 expect their content budgets to grow this year.
Where is Technology Proving Most Valuable in Account-Based Marketing?
Technology is proving important in executing and measuring account-level ad campaigns as well as measuring account engagement.