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Half of Marketers and Advertisers Think All Future Live Events Will Have a Virtual Dimension Executives see a range of virtual event types on the horizon, but miss simple human contact.
The future of in-person business has become uncertain since the outbreak of COVID-19 and the necessity of social distancing. In light of this, a recent report [download page] from The 614 Group outlines what marketers and advertisers think an alternative... READ MORE
2020 State of Demand Gen Report: Take Part to Get Your Free Report How are you performing with demand gen in 2020?
Take part in Activate’s annual State of Demand Gen Report and you’ll get a complimentary, advance copy of the resulting report, packed with valuable benchmarking data. This year, Activate has partnered with MarketingCharts to explore how today’s demand... READ MORE
What Support Do B2B Marketers Offer Sales? When it comes to content, marketers most often provide sales with case studies and product/service collateral.
Data from last year shows that B2B marketers believe that while content is beneficial for top-of-the-funnel activities such as creating awareness and generating leads, it can also help to generate sales. But what types of content are marketers passing on to... READ MORE
What’s in B2B Marketers’ Strategic Plans This Year? At least 3 in 4 B2B marketers intend to use content marketing, digital ads and email as part of their strategies in 2020.
B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy. Based on a survey of more than 100 B2B marketing professionals, a new report [download page] from ON24, Market2Marketers and Heinz Marketing... READ MORE
These Are the Top Goals and Challenges Involved in Programmatic Ad-Buying Audience targeting tops the list of challenges faced by marketers using programmatic advertising.
Digital ad-buying through programmatic technologies is an increasingly common tool among marketers – and according to a new report [download page] from Ascend2, three-quarters (76%) of marketing professionals use programmatic advertising to some extent. Here... READ MOREFeel Like You're Always Playing Catchup?
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