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What B2B Buyers Say Sellers Can Do to Influence Their Purchase Decisions

What B2B Buyers Say Sellers Can Do to Influence Their Purchase Decisions Sellers taking the time to discover concerns, wants and needs emerges as one of the top purchase decision influencers for B2B buyers.

B2B organizations encounter plenty of competition, and how they can stand out from this competition can be tricky business. A global survey of more than 500 B2B buyers and sellers from RAIN Group shows that for 7 in 10 (71% of) B2B buyers, leading a thorough... READ MORE
These Are Marketers’ Top Organizational Priorities Right Now

These Are Marketers’ Top Organizational Priorities Right Now Senior marketers intend to expand their marketing automation and data analytics programs and resources this year.

This year will see global CMOs prioritizing the expansion of marketing automation and data analytics, as well as applying strategic marketing depth across all functions. This is per a report [download page] from CMO Council and Chief Outsiders. Some 61% of... READ MORE
Despite Inbox Competition, Marketers Confident in Email’s Effectiveness

Despite Inbox Competition, Marketers Confident in Email’s Effectiveness Close to two-fifths of email marketers say email marketing's effectiveness has improved in the past year.

Email remains a mainstay for marketers. In fact, not only did the volume of emails sent out increase last year, but so did open rates. But, how effective is email marketing? The latest The State of Email Marketing report from Validity and Demand Metric takes... READ MORE
Intent Data Isn’t Just for Identifying New Target Accounts

Intent Data Isn’t Just for Identifying New Target Accounts Some 45% of marketers are using intent data to align sales and marketing.

Only 28% of marketing professionals report having an intent data strategy that is in place and measurable, despite having a largely positive outlook on the use of intent data. This is according to a recent study [download page] from Ascend2 that takes a... READ MORE
What’s in CMOs’ Growth Plans This Year?

What’s in CMOs’ Growth Plans This Year? Marketers plan to keep their focus on existing customers although some will venture into new markets.

Marketing leaders appear to be focusing on existing rather than new markets, with a study by Gartner revealing that close to three-quarters of CMOs say they will keep their attention on existing customers to spur growth in 2021. The survey of more than 350... READ MORE
B2B Marketers Keep the Focus on Revenue in 2021

B2B Marketers Keep the Focus on Revenue in 2021 Qualified pipeline is also important when measuring B2B marketing efforts.

About half (51%) of B2B marketers say that revenue/bookings is an extremely important way that marketing gets measured, according to a recent report [download page] from Fortella that takes a look at the importance of revenue-driven marketing. Among the more... READ MORE
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