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B2B Buyers Value These Traits in Salespeople

B2B Buyers Value These Traits in Salespeople Buyers value active listening most, although sales managers focus on other skills when hiring teams.

The top traits that B2B buyers value in salespeople do not always align with what sales managers look for when hiring, with 42% of buyers valuing active listening but just 26% of sales managers valuing this trait. So finds a recent report [download page]... READ MORE
Does Your B2B Content Target an Active Audience?

Does Your B2B Content Target an Active Audience? The C-suite engages with content most during the late morning.

For marketers who want their content to cut through the noise, the familiar ‘Tuesday at 10’ slot is indeed the best time to reach the C-suite, according to a new report [download page] from NetLine. Using content consumption activity data, the study... READ MORE
Brand Awareness is Top of Mind in Email Signature Marketing

Brand Awareness is Top of Mind in Email Signature Marketing With email being their main source of customer interaction, some small businesses are turning to email signature marketing.

Email remains one of the top marketing channels for driving sales, but it’s not just email content that can facilitate objectives such as brand awareness, lead generation or increasing sales. Email signatures can also be used to drive these objectives, per a... READ MORE
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