Lead Generation & Management Charts

What’s in Today’s MarTech Toolkit?

About 9 in 10 are using a CRM system.

Here’s the Latest on How Marketing Budgets Are Being Divvied Up

Amid a historic decrease in the proportion of company revenue being allocated to marketing budgets this year, the portion of marketing budgets being allocated to various resources is remaining relatively steady this year. Gartner’s annual CMO Spend Survey [download...

How Are B2B Marketers Measuring the Performance of Events?

The cancellation of most in-person events last year led many B2B organizations to adopt virtual events as a core strategy, with a majority claiming they will continue to use at least some aspects of virtual events even after the pandemic is over. This enthusiasm...

US Tech Marketers Increasingly Prioritize Performance Marketing

Two-thirds (65%) of US tech marketers say they’ve put more focus on performance marketing since the start of the pandemic, per a recent Shaped By report [download page], which looks at how marketing changed during the pandemic. The survey of 200 marketers from leading...

Agencies Confirm Clients Still Want Help with Strategy

In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking for agencies to assist in strategy, even more so since the pandemic. In fact, a recent survey [download page] from Stirista shows that marketing...

B2B Marketers Deal with Range of Measurement Challenges

Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing executives rate their company’s current ability to do so as excellent. This is according to a report [download page] from Demand Gen Report, which found that...

9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real

In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8 in 10 (78%), online events were a tactic they used to fill the gap, making it by far the most common approach, per the latest State of Demand Gen...

CMOs Expected to be CX Champions

With more customers opting to go multi-channel, customer experience (CX) has become a top priority for businesses. And, while the debate continues as to where the responsibility for CX lies, many leaders are looking to marketing to make sure their business is...

Majority of B2B Buyers Say Their Purchase Timelines Have Increased

While one-third of B2B executives report that the current environment has caused their organization to escalate some purchases due to changing business needs, that doesn’t seem to have sped up the buying process overall. A recent report [download page] from Demand Gen...

2 in 3 B2B Marketers to Up Their MarTech Spend

More than two-thirds (68% of) B2B marketers expect their digital marketing budgets to rise in the year ahead, with 1 in 4 (26%) expecting their budgets to increase significantly. These figures come from Wpromote's latest report [download page] on the State of B2B...

Here’s How COVID Impacted ABM Efforts

Marketers have benefited from the use of ABM for some time now. However, the pandemic has had an impact on ABM and marketing, in general. Recent data provided by Market Resource Partners (MRP) shows that about three-quarters (77.1%) of marketers have seen the pace of...

Here’s What B2B Content Works at Each Stage of the Funnel

When it comes to reaching new prospects at the top of the funnel, blogs, infographics and videos are more apt than other content types. Indeed, 72% of B2B tech marketers and demand gen decision-makers surveyed for a report [download page] from Activate Marketing...