ABM teams appear to need some help with their proficiency in data analytics for ABM.
Lead Generation & Management Articles
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More B2B Marketers Are Achieving Their Demand Gen Goals via Content
The most successful B2B content marketers are doing much better than others in building audiences, nurturing leads, and generating revenue.
What Changes Are B2B Marketers Anticipating to Their Budgets Next Year?
B2B marketers seem bullish on their customer marketing spend and much less so on their ABM investments.
What Are ABM Practitioners’ Top Challenges?
Sales and marketing alignment is both a top benefit and a top challenge of ABM programs.
Which Content When? B2B Demand Gen Marketers Rate Effectiveness by Funnel Stage
More than 7 in 10 demand gen marketers believe that prospects will consume more content in their buyer journey in the future.
3 in 4 B2B Demand Gen Marketers Agree: Younger Buyers to Increasingly Avoid Sales Calls
Majorities also agree that prospects will consume more content in their buyer journey and that they’ll need to adapt their lead scoring as a result.
B2B Demand Gen: Lead Qualifying Teams Are Common at Larger Enterprises
Companies that met or exceeded their KPIs are more likely to have lead qualifying teams than those that failed to meet KPIs.
Most Marketers Report Increase in Marketing and Sales Alignment After Implementing ABM
Slightly more than half say that ABM has generated more revenue than other marketing efforts.
3 Points About the Marketing Ops Professional
Marketing Ops professionals work closely with Sales and Demand Gen teams.
B2B Marketers Are Employing A Variety of Lead Nurturing Campaigns
Still, B2B marketers think they could be doing better with their nurture programs.
Majority of B2B Brand Marketers Say Brand Building Gets Less Than A Third of Marketing Budgets
Still, almost 6 in 10 said that their brand building budgets will increase in the year ahead.
Here’s How DTC Brands Are Divvying up Their Marketing Budgets
Direct mail is a significant budget item for DTC brands, but its share of spend may decrease in the coming year.
Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined
Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.
Customer Marketing Is A Key Priority for B2B Marketers This Year
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Social Media Marketers Challenged to Keep Up-to-Date with Latest Trends, Algorithms
Another survey provides evidence of social media marketers’ shift to short-form video.
B2B Demand Gen: Lead Qualifying Teams Are Common at Larger Enterprises
Companies that met or exceeded their KPIs are more likely to have lead qualifying teams than those that failed to meet KPIs.
Most Marketers Report Increase in Marketing and Sales Alignment After Implementing ABM
Slightly more than half say that ABM has generated more revenue than other marketing efforts.
3 Points About the Marketing Ops Professional
Marketing Ops professionals work closely with Sales and Demand Gen teams.