Creating brand awareness is the most cited purpose of content marketing.
Lead Generation & Management Articles
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Marketers Report Similar Email Conversion Rates on Mobile as on Desktop
However, open rates tend to be higher on mobile.
Marketers Aren’t Yet Confident They Have the Data Necessary to Make Effective Decisions
Only 1 in 3 marketers surveyed are confident the quality of their data allows them to make effective decisions.
Soft Skills Remain Critical in B2B’s Virtual Selling World
6 in 10 sales leaders believe establishing credibility and trustworthiness is an essential virtual selling behavior.
B2B Companies Are Struggling with These Lead Scoring Aspects
Only about one-third of marketing executives surveyed say they have full confidence in their ability to score leads.
B2B Decision-Makers Grow More Confident in their New Sales Models
The percentage who say their new model is much more effective than their pre-pandemic one has tripled in the past 18 months.
Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers?
Most B2B marketers find registration forms on their own website most effective for collecting customer data.
B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Email is the most used ABM campaign delivery channel, but far from the only channel used.
What Are B2B Salespeople Doing Well – and Badly – When Selling Virtually?
More than half of B2B buyers say their buying cycle for large purchases has increased for new vendors compared to before the pandemic.
How Are B2B Marketers Going About Building ABM Target Account Lists?
Three-quarters are still using sales team-selected data to build their account lists.
B2B Buyers Say They’re Engaging Salespeople Late in the Process, But Are Open to Doing So Earlier
Only 1 in 5 B2B buyers typically have their first engagement with sales when identifying and clarifying needs.
Is ABM Having An Impact on Marketing-Generated Revenue?
Some 1 in 5 B2B marketers surveyed say that, compared to other programs, ABM is the most important for producing revenue.
What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.
Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers?
Most B2B marketers find registration forms on their own website most effective for collecting customer data.
B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Email is the most used ABM campaign delivery channel, but far from the only channel used.
What Are B2B Salespeople Doing Well – and Badly – When Selling Virtually?
More than half of B2B buyers say their buying cycle for large purchases has increased for new vendors compared to before the pandemic.