CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
Lead Generation & Management Articles
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B2B Demand Gen: Smaller Companies Catch Up to BDR Best Practices
B2B demand gen teams that met or exceeded their KPIs are more likely to have a lead qualifying team.
What Business Goals Are Driving ABM Investments?
The most commonly cited goals are to create wider engagement with the ideal customer profile and to improve win rates.
6 in 10 B2B Marketers Say Content Has Helped Them Generate Sales and Revenue
Top performers – who have been even more successful in generating sales from content – attribute their effectiveness to knowing their audience.
Which Core B2B Marketing Responsibilities Have Most Increased in Importance?
More than 6 in 10 B2B marketing leaders report a shift from a sales-owned to a marketing-owned customer relationship.
Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Facebook Deemed to Deliver Highest ROI for SMBs
Direct mail is also among the most-used and highly-touted advertising channels.
Senior Executives Weigh in on Thought Leadership
Senior business leaders’ preferred digital formats for thought leadership consumption are charts/data visualizations and social media posts.
Improving Conversion Rates Continues to be the Top B2B Revenue Marketing Priority
Other priorities include generating demand to acquire new customers and improving the ability to measure and analyze marketing impact.
Here’s How Paid Media Budgets Are Allocated by Journey Stage
Slightly more than half of paid media budgets are being spent on consideration and conversion.
B2B Marketers Tout Social Media’s Influence in the Buyer Journey
Social media is perceived to be the most effective tactic for both top-of-funnel and bottom-of-funnel goals.
Where is Intent Data Proving Useful in B2B Go-to-Market Strategies?
Intent data is said to be effectively solving critical go-to-market challenges.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Facebook Deemed to Deliver Highest ROI for SMBs
Direct mail is also among the most-used and highly-touted advertising channels.
Senior Executives Weigh in on Thought Leadership
Senior business leaders’ preferred digital formats for thought leadership consumption are charts/data visualizations and social media posts.
Improving Conversion Rates Continues to be the Top B2B Revenue Marketing Priority
Other priorities include generating demand to acquire new customers and improving the ability to measure and analyze marketing impact.