Select Page

Explore Our Insights

Go
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Articles

Sponsored

Featured

External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

Can Revenue Operations Align B2B Professionals?

Can Revenue Operations Align B2B Professionals? Adoption of such a function is fast increasing, but only a few CMOs currently own such teams.

When it comes to driving revenue at B2B firms, a large majority (84%) of professionals in the space agree that both sales and marketing share revenue responsibility. A similarly broad consensus (78%) exists around the notion that consistent revenue growth is... READ MORE
Here’s How the Business Impact of Creative Work is Defined

Here’s How the Business Impact of Creative Work is Defined A substantial minority don't have any clarity, while most never get quantitative feedback.

With creative being the strategic service most likely to be moved in-house, more than 7 in 10 (72% of) creatives say that their in-house team handles more than three-quarters of their business’ creative needs. With such a hefty chunk of creative... READ MORE
Which Trends & Tech Do Marketers Think Are Most Overhyped?

Which Trends & Tech Do Marketers Think Are Most Overhyped? Some marketers complain of technology overload. Which might be too hyped?

Two-thirds (68%) of marketers and brand professionals expect to increase the number of marketing technology providers their brand uses this year, with Marketing (31.4%) and IT (30.4%) jointly considered the most responsible for driving martech adoption. That... READ MORE
Where is the CMO Exerting the Most Influence?

Where is the CMO Exerting the Most Influence? More than 6 in 10 CMOs say they are leading the conversation on customer experience.

The role marketing plays within an organization is not the same as it used to be, and by extension, the role of CMO has changed as well. So, what does the role of CMO look like and in which areas do CMOs have the most influence? Here’s what a survey of 400... READ MORE
How Are Marketers Using Salesforce?

How Are Marketers Using Salesforce? Technology, training and account-based marketing are on the radar.

Among the many tools that businesses use, CRM platforms are among the most frequently leveraged technology solutions. One of the key benefits is the potential of CRM to assist in creating a single customer view, so it comes as no surprise a survey [download... READ MORE
No Downloads found

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match

Pin It on Pinterest