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What’s in B2B Marketers’ Strategic Plans This Year?

What’s in B2B Marketers’ Strategic Plans This Year? At least 3 in 4 B2B marketers intend to use content marketing, digital ads and email as part of their strategies in 2020.

B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy. Based on a survey of more than 100 B2B marketing professionals, a new report [download page] from ON24, Market2Marketers and Heinz Marketing... READ MORE
These Are the Top Goals and Challenges Involved in Programmatic Ad-Buying

These Are the Top Goals and Challenges Involved in Programmatic Ad-Buying Audience targeting tops the list of challenges faced by marketers using programmatic advertising.

Digital ad-buying through programmatic technologies is an increasingly common tool among marketers – and according to a new report [download page] from Ascend2, three-quarters (76%) of marketing professionals use programmatic advertising to some extent. Here... READ MORE
B2B Buyers Value These Traits in Salespeople

B2B Buyers Value These Traits in Salespeople Buyers value active listening most, although sales managers focus on other skills when hiring teams.

The top traits that B2B buyers value in salespeople do not always align with what sales managers look for when hiring, with 42% of buyers valuing active listening but just 26% of sales managers valuing this trait. So finds a recent report [download page]... READ MORE
Does Your B2B Content Target an Active Audience?

Does Your B2B Content Target an Active Audience? The C-suite engages with content most during the late morning.

For marketers who want their content to cut through the noise, the familiar ‘Tuesday at 10’ slot is indeed the best time to reach the C-suite, according to a new report [download page] from NetLine. Using content consumption activity data, the study... READ MORE
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