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What Do B2B Buyers Want from Inside Sales?

What Do B2B Buyers Want from Inside Sales? Nine in 10 B2B buyers report vendors having problems with technology during the virtual sales process.

B2B buyers aren’t short of ideas concerning what they’d like vendors to do differently. Not only do they want vendors to personalize their buying experience and respond quickly to their needs, but they also want to be listened to and to have... READ MORE
Four Points About COVID-19’s Impact on Marketing

Four Points About COVID-19’s Impact on Marketing Budget cuts are the biggest concern for marketers, while others are shifting their funnel and targeting priorities.

From the start of the COVID-19 pandemic, marketers have had to re-think or adjust many of their strategies. A new survey from LinkedIn and Vision Critical examines some of the challenges they have encountered and the strategic shifts they have made. Here are... READ MORE
Account-Based Marketing Continues to Gain Popularity Among B2B Marketers

Account-Based Marketing Continues to Gain Popularity Among B2B Marketers 2 in 3 B2B marketers hope to use deeper ABM metrics in the next 12-18 months.

Account-based marketing (ABM) is an increasingly popular strategy among sales and marketing teams, and this popularity rings true in a recent report [download page] by Demand Gen Report. Deeper ABM measurements are what marketers most want to implement over... READ MORE
More than 1 in 3 B2B Marketers Held Back from Measuring Campaigns by Messy Data

More than 1 in 3 B2B Marketers Held Back from Measuring Campaigns by Messy Data But a larger share are finding the inability to connect and analyze data across platforms a challenge.

Just 1 in 8 (13% of) marketers at B2B organizations would rate their company’s current ability to measure and analyze marketing performance as excellent, and some 40% think that it needs improvement. So finds a recent study [download page] from Demand Gen... READ MORE
Here’s How Marketers Are Using Location Data

Here’s How Marketers Are Using Location Data While benefits abound, privacy concerns remain a challenge for marketers using location data.

More and more companies are collecting and using location data, and new data suggests that the primary reason for doing so is to identify new consumer markets. A new report [download page] from FourSquare and Advertiser Perceptions shows that nearly... READ MORE
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