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Three Points B2B Sellers Should Consider to Improve Buyers’ Experiences 3 in 4 buyers said that a vendor’s response speed was important when selecting software or technology.
Seven in 10 (71%) B2B tech buyers believe that the relationship with the sales representative influenced their recent purchase. Indeed, the relationship with the sales rep appears to influence more buyers than vendor trust, with fewer (54% of) buyers saying... READ MORE
New Deck: Top 20 B2B Marketing Charts of 2019 Our most popular and insightful B2B charts of 2019, assembled into a deck with commentary.
From content marketing to budgets, metrics, and processes, our collection of 2019’s top B2B marketing charts reveals some of the most important trends in the B2B marketing space from both the marketer and buyer perspective. Head on over here to... READ MORE
Can Revenue Operations Align B2B Professionals? Adoption of such a function is fast increasing, but only a few CMOs currently own such teams.
When it comes to driving revenue at B2B firms, a large majority (84%) of professionals in the space agree that both sales and marketing share revenue responsibility. A similarly broad consensus (78%) exists around the notion that consistent revenue growth is... READ MORE
Here’s How the Business Impact of Creative Work is Defined A substantial minority don't have any clarity, while most never get quantitative feedback.
With creative being the strategic service most likely to be moved in-house, more than 7 in 10 (72% of) creatives say that their in-house team handles more than three-quarters of their business’ creative needs. With such a hefty chunk of creative... READ MORE
Which Trends & Tech Do Marketers Think Are Most Overhyped? Some marketers complain of technology overload. Which might be too hyped?
Two-thirds (68%) of marketers and brand professionals expect to increase the number of marketing technology providers their brand uses this year, with Marketing (31.4%) and IT (30.4%) jointly considered the most responsible for driving martech adoption. That... READ MORE
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