71% of social media marketers report having integrated AI and ML tools such as ChatGPT, DALL-E 2 into their social media workflows.
Customer-Centric Articles
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Spending on Data Analytics to Rise as Marketers Report Benefits in Key Use Cases
Almost 8 in 10 marketers say that their targeting and segmentation performance and efficiency have significantly improved as a result of analytics use.
Mother’s Day Retail Spending Expected to Hit Another High
Celebrants expect to spend about $274 each on Mother’s Day this year.
4 Points About Marketing-Sales Alignment
While few marketers are very confident in their current sales and marketing model, many are getting involved in sales strategies and co-owning metrics.
US Teens’ Favorite Social Media Platforms Remain Unchanged; TikTok’s Growth Checked
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
US Video Game Spending Dipped in Q1
Content spending fell, while hardware spending grew considerably.
Where is Intent Data Proving Useful in B2B Go-to-Market Strategies?
Intent data is said to be effectively solving critical go-to-market challenges.
Subscription Fatigue? Not For Youth.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
Paid Music Service Subscriptions Are Now A $10B Market in the US
The number of paid music subscriptions grew by 8 million to reach 92 million.
Consumers Continue to Use Their Smartphones In-Store
More are willing to opt in to brand communications on mobile for discounts and offers.
Here Are Marketing Technology Professionals’ Top Job Responsibilities
Martech orchestrators are identified as the path to a “fast-track career in marketing.”
What Are B2C Marketers’ Top Barriers to Implementing First- and Zero-Party Data?
Marketers are grappling with finding a balance between security and customer experience
In-House Agencies Now “Firmly Entrenched”
Some 82% of ANA member marketers surveyed have an in-house agency, and the ANA forecasts this figure to peak at 85-90%.
Advertisers and Publishers See the Promise of First-Party Data, But Whose?
Publishers and advertisers each see their own solutions as the best to address the cookieless future.
Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined
Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.
Where is Intent Data Proving Useful in B2B Go-to-Market Strategies?
Intent data is said to be effectively solving critical go-to-market challenges.
Subscription Fatigue? Not For Youth.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
Paid Music Service Subscriptions Are Now A $10B Market in the US
The number of paid music subscriptions grew by 8 million to reach 92 million.