Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.
Customer-Centric Charts
6 in 10 B2B Companies Rely on MarTech Tools from Multiple Vendors
B2B organizations are using an average of 7 martech tools each week.
Triopoly to Benefit from 3rd Party Cookie Deprecation
Close to 9 in 10 US marketing decision-makers surveyed rely on data from 3rd party cookies for their marketing and advertising.
PR Pros to Turn More to Social Engagement to Measure Efforts
Some 6 in 10 communications professionals plan to measure success by social media shares and mentions.
How Can Marketing and Sales Collaboration be Improved? Views from Both Sides
B2B sales and marketing professionals have differing views on which areas of collaboration are in need of the most improvement.
Half of Adult Gamers Subscribe to a Gaming Service
Avid gamers are more likely than average to use subscription gaming services.
B2B Content Consumption Grew Again During the First Half of the Year
The average view time of the B2B content analyzed grew by 63% year-over-year in H1.
Skills Gaps Continue to Plague MarTech Capabilities
Close to 6 in 10 senior marketers find it challenging when recruiting talent to work in martech and marketing ops.
Most Marketers Say They’re Using 2-10 Segmentations for Email Campaigns
Only about half say their current ESP integrates with all of their customer data sources.
B2B Supplier Websites Need to Improve in Some Areas, Buyers Say
About 4 in 10 B2B buyers are still experiencing challenges with supplier relationships during the online B2B buying process.
Which Tech Companies Are Most – and Least Trusted – with Consumer Data?
Consumers trust TikTok the least to collecting and use their personal data.
Explainer Videos Prove Popular with Content Marketers
Close to 9 in 10 organizations using content marketing are leveraging video as part of their efforts.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Movers Report Making Big-Ticket Purchases
Most new movers have purchased furniture and TVs within 12 months of moving.
B2B Content Consumption Grew Again During the First Half of the Year
The average view time of the B2B content analyzed grew by 63% year-over-year in H1.
Skills Gaps Continue to Plague MarTech Capabilities
Close to 6 in 10 senior marketers find it challenging when recruiting talent to work in martech and marketing ops.
Most Marketers Say They’re Using 2-10 Segmentations for Email Campaigns
Only about half say their current ESP integrates with all of their customer data sources.