Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
Customer-Centric Articles
Additional categories: Business of Marketing | Cross-Media & Traditional | Customer Experience | Customer-Centric | Data-driven | Digital | Direct Mail | Email | Loyalty & Rewards Programs | Marketing Budgets | Personalization | Return on Investment
Youth Enjoy Following Video Game Companies on Social Media
Tech companies are also popular, being the leading type among the 25-34 and 35-44 age brackets.
Retailers Worry About Rising Customer Acquisition Costs as Paid Social KPIs Decline
About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
Consumers’ Easter-Related Spending Expected to Dip
More people are planning an in-person celebration this year.
In Which Areas Are Marketers Using Their Automation Tools?
1 in 3 are in the market for a new marketing automation tool in the coming year.
What’s Buzzy in the World of Market Research?
The insights community is still buzzing about storytelling and data visualization.
CMOs and Brand Managers Have A Host of Concerns on Their Minds
But worries around ROI and ROMI remain paramount.
US Retail Sales Forecast to Grow by 6-8% This Year
Non-store and online sales are expected to grow by 11-13%.
Consumers Say Their Favorite Brands Reward Them for Their Loyalty
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
B2B Marketers Plan Upgrades to Support Channel Partner Programs
Partner training/learning management solutions are popular, as are channel incentives and program management.
Brand Reputation Matters in Online Purchase Decisions
When researching a company before buying from it, US consumers are most likely to be found seeking information about product quality.
Apple’s Mail Privacy Protection (MPP) Impacting Email Efforts in a Variety of Ways
Some 39% say that MPP is already having a significant impact on their company, while another 50% believe it will within the next 1-12 months.
Interest in Sustainability in Fashion Shopping Rises
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
Q1 Saw A Slide in US Consumers’ Video Game Spending
Video game content sales dropped by 7% year-over-year.
Global Media Budgets and Perceived Effectiveness in 2022
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
How Do Patients Decide Where to Get Care?
Forget ratings and reputation. Insurance coverage is top of mind for patients.
B2B Buyers Say Research & Data Are Key Factors in Content Shareability, Memorability
B2B buyers want short content that uses research and data to support claims.
8 in 10 Marketers Plan Changes to Their MarTech Stack This Year
Marketers plan to invest in customer data platforms and segmentation and targeting solutions.