84% are worried about companies selling their information to others without them knowing.
Personalization Articles
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B2B Tech Decision-Makers Look for Content to Inform Them of Industry Trends
B2B tech buying decision-makers are reading industry newsletters almost to the same extent as B2B news publications.
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Most B2B Tech Decision-Makers Are Sometimes Disappointed by the Value of Gated Content
The most commonly cited reason for being disappointed with B2B content is that it’s too general.
What Kinds of Personalized Experiences Do Consumers Want?
Personalized offers and discounts are the most appealing.
Which Core B2B Marketing Responsibilities Have Most Increased in Importance?
More than 6 in 10 B2B marketing leaders report a shift from a sales-owned to a marketing-owned customer relationship.
Youth See Potential for AI as Online Shopping Aid
The principal benefits of AI assistants are perceived to be in helping with product discovery and making online shopping more convenient.
Direct Mail Marketers Report Integration Efforts
The leading reason why marketers will increase their spending on direct mail is the improved ability to activate omnichannel campaigns.
Most Enterprise Marketers Are Using AI in Their Email Campaigns
AI is being heralded for its potential use in content personalization.
Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Vast Majority of Companies Say They’re Measuring the Performance of Their Content
Most marketers report looking at their content marketing performance data on at least a weekly basis.
Offers Spur Direct Mail Engagement Among Older Adults; Design Plays a Role with Younger Recipients
Personalization of a direct mail piece is also more likely to inspire action among younger than older adults.
B2B Demand Gen Marketers to Increasingly Prioritize High-Quality Lead Programs
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
4 in 10 US Consumers Want Better Pricing in Exchange for Their Loyalty
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs’ Budget Outlook Appears to Have Rebounded from Earlier This Year
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
In Bid to Improve CX, B2B Marketers Look to Expand Their Retention Strategies
B2B marketers report being more focused on profitability than growth this year.
Email Marketers to Focus on Personalization in the Year Ahead
Email marketers are also looking to automate more aspects of their email programs.
Here’s What Bothers Consumers Most When Shopping Online
Slow sites top the list of online shopping frustrations.