84% are worried about companies selling their information to others without them knowing.
B2B tech buying decision-makers are reading industry newsletters almost to the same extent as B2B news publications.
The most commonly cited reason for being disappointed with B2B content is that it’s too general.
Personalized offers and discounts are the most appealing.
More than 6 in 10 B2B marketing leaders report a shift from a sales-owned to a marketing-owned customer relationship.
The principal benefits of AI assistants are perceived to be in helping with product discovery and making online shopping more convenient.
The leading reason why marketers will increase their spending on direct mail is the improved ability to activate omnichannel campaigns.
AI is being heralded for its potential use in content personalization.
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Most marketers report looking at their content marketing performance data on at least a weekly basis.
Personalization of a direct mail piece is also more likely to inspire action among younger than older adults.
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
B2B marketers report being more focused on profitability than growth this year.
Email marketers are also looking to automate more aspects of their email programs.
Slow sites top the list of online shopping frustrations.