Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
The average view time of the B2B content analyzed grew by 63% year-over-year in H1.
Only about half say their current ESP integrates with all of their customer data sources.
About half have also tried to unify the digital experience across channels.
Email is the most used ABM campaign delivery channel, but far from the only channel used.
More than 4 in 10 marketing professionals believe that email is critical to their company’s success.
Three-quarters are still using sales team-selected data to build their account lists.
Surprisingly, only 1 in 4 marketers surveyed think consumer consent is needed to share data with other companies.
The majority of online shoppers want to see detailed product descriptions.
More than two-fifths say they are shown too many ads on streaming services.
Many also expect to analyze Big Data from external sources to generate insights.
Some 1 in 5 B2B marketers surveyed say that, compared to other programs, ABM is the most important for producing revenue.
Global ad spend is expected to grow by 9.1% year-over-year.
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
They will also be looking to create the next breed of content and experiences.
A majority of B2B executives surveyed say their lead nurturing initiatives need improvement or are inadequate.
User experience heads the list of top elements of CX in the eyes of marketing and CX executives.