Data quality is a key component, but something that marketers are struggling with.
Personalization Articles
Additional categories: Advertising Trends | Analytics, Automated & MarTech | Creative & Formats | Customer-Centric | Data-driven | Personalization
How Are Marketers Putting Intent Data to Use?
Only 1 in 4 have intent data implemented and integrated into their overall strategy.
What Kinds of Advanced Personalization Techniques Are Retailers Engaging In?
Half of larger US retailers report having adopted buyer journey-based personalization.
8 in 10 Marketers Plan Changes to Their MarTech Stack This Year
Marketers plan to invest in customer data platforms and segmentation and targeting solutions.
What’s the Optimal Approach to Content-Led Advertising?
Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
Retailers Worry About Rising Customer Acquisition Costs as Paid Social KPIs Decline
About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
Consumers Say Their Favorite Brands Reward Them for Their Loyalty
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
Analysis Suggests More Channels Equals More Sales for B2B Companies
B2B customers report using 10 distinct channels to interact with suppliers over their decision journeys, up from 5 in 2016.
Young E-Commerce Shoppers Say They’d Pay A Premium for an Improved Online Experience
6 in 10 Gen Z online shoppers claimed they would pay more to find products quicker.
Here’s How Execs Are Experimenting with AI in Digital Marketing
Marketers are experimenting with the use of AI to personalize channel experiences.
Shoppers: Convenience Matters More for Discovery than Transaction
The majority share of shoppers say convenience matters most when finding products.
Personalization’s Impact Remains Mostly Limited to Emails and Websites
Nearly all the marketers surveyed said that campaign performance is significantly improved when personalization is used.
Interest in Sustainability in Fashion Shopping Rises
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
Q1 Saw A Slide in US Consumers’ Video Game Spending
Video game content sales dropped by 7% year-over-year.
Global Media Budgets and Perceived Effectiveness in 2022
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Half of Marketers Diversify Digital Channels in Response to Changing Consumer Behaviors
About half have also tried to unify the digital experience across channels.
B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Email is the most used ABM campaign delivery channel, but far from the only channel used.
5 Points on the State of Email Marketing
More than 4 in 10 marketing professionals believe that email is critical to their company’s success.