More than two-thirds (68%) also report some performance improvements from personalization with dynamic content.
Personalization Articles
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B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
These Will Be the Most Impactful Trends of 2024, Agencies Say
AI-driven personalization takes over as the most impactful trend this year, according to agencies.
Most Consumers Continue to Find Location-Based Ads Creepy
Almost two-thirds consider it “creepy” to receive ads from brands they don’t recognize targeting them based on their location.
Use of Data and Analytics to Improve CX Considered A Key Source of Competitive Advantage
While two-thirds of brands are aware of predictive analytics, only about 1 in 4 are currently deploying it.
The Benefits of AI Seem Clear to Marketers. What About the Challenges?
The leading AI ethics concerns among B2C marketers include privacy invasion, IP issues, and the absence of human supervision.
3 in 4 Adults Feel They Have Little to No Control Over Their Personal Data
84% are worried about companies selling their information to others without them knowing.
B2B Tech Decision-Makers Look for Content to Inform Them of Industry Trends
B2B tech buying decision-makers are reading industry newsletters almost to the same extent as B2B news publications.
Most B2B Tech Decision-Makers Are Sometimes Disappointed by the Value of Gated Content
The most commonly cited reason for being disappointed with B2B content is that it’s too general.
What Kinds of Personalized Experiences Do Consumers Want?
Personalized offers and discounts are the most appealing.
Which Core B2B Marketing Responsibilities Have Most Increased in Importance?
More than 6 in 10 B2B marketing leaders report a shift from a sales-owned to a marketing-owned customer relationship.
Youth See Potential for AI as Online Shopping Aid
The principal benefits of AI assistants are perceived to be in helping with product discovery and making online shopping more convenient.
What Do Consumers Want from Brands on Social Media?
Consumers like it when brands communicate in a relevant and authentic way, and dislike intentionally misleading content.
Which Skills Are Important in RevOps?
9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.
These Are the Biggest Obstacles Faced by B2B CMOs in Demonstrating the Value of Marketing
87% agree that their department now focuses more on achieving business objectives rather than activating channel-based KPIs and goals.
Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Vast Majority of Companies Say They’re Measuring the Performance of Their Content
Most marketers report looking at their content marketing performance data on at least a weekly basis.
Offers Spur Direct Mail Engagement Among Older Adults; Design Plays a Role with Younger Recipients
Personalization of a direct mail piece is also more likely to inspire action among younger than older adults.