Personalization Charts

MarTech Abounds, but Are Marketers Happy With Their Results?

More than two-fifths of marketers surveyed say they use 4 or more marketing tools to run and/or measure a campaign.

Marketers Are Still Reliant on 3rd-Party Cookies

Half of senior marketers surveyed say that third-party cookies make up the majority of the data their company uses.

Amid Growing Reliance, How Will Marketers Enhance Their First-Party Data?

Close to two-thirds will do so by growing email lists via newsletters.

Marketing and CX Execs Look to Emerging Tech to Gain A Competitive Edge

They will also be looking to create the next breed of content and experiences.

What New Approaches Are B2B Execs Taking with Their Nurture Programs?

A majority of B2B executives surveyed say their lead nurturing initiatives need improvement or are inadequate.

These Are the Top Elements of the Customer Experience, per Execs

User experience heads the list of top elements of CX in the eyes of marketing and CX executives.

What Are B2B Marketers’ Biggest Challenges with Buyers?

A majority of B2B marketers are struggling to understand buyers’ changing needs.

8 in 10 Marketers Say Their Customer Engagement is Data-Driven

Some 8 in 10 (81% of) marketing leaders believe that they must transform their marketing in order to be competitive. That said, these leaders remain optimistic, with the latest State of Marketing report [download page] from Salesforce revealing that two-thirds expect...

Vast Majority of Consumers Respond When Brands’ Personalization Goes Wrong

With a wealth of companies offering similar products and services, customer loyalty has become more important than ever before. Personalization can play a role in gaining the loyalty of customers, and a report [download page] from Movable Ink finds that two-thirds...

What’s the Biggest Reason for Consumer Distrust of Brands’ Data Requests?

At a time when 7 in 10 consumers believe their data is less protected than in the past, how brands use consumer data is crucial to maintaining brand trust. The most recent Consumers Data Trust Index [download page] from Jebbit looks at how brands can lose the trust of...

How Can A Journey-Based Strategy Help You?

As marketing teams begin to put more emphasis on targeting the “self-reliant buyer," customer content personalization and the customer journey have taken priority. A recent report [download page] from Pointillist emphasizes the importance of a journey-based approach...

B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers

Providing buyers with misinformation is one of the biggest deal killers for B2B buyers. So says LinkedIn’s most recent State of Sales report [download page]. Nearly half (48%) of the 800 B2B buyers surveyed from the US and Canada say they wouldn’t buy from a...