Personalization Charts

8 in 10 Marketers Say Their Customer Engagement is Data-Driven

8 in 10 Marketers Say Their Customer Engagement is Data-Driven

Some 8 in 10 (81% of) marketing leaders believe that they must transform their marketing in order to be competitive. That said, these leaders remain optimistic, with the latest State of Marketing report [download page] from Salesforce revealing that two-thirds expect...

How Can A Journey-Based Strategy Help You?

How Can A Journey-Based Strategy Help You?

As marketing teams begin to put more emphasis on targeting the “self-reliant buyer," customer content personalization and the customer journey have taken priority. A recent report [download page] from Pointillist emphasizes the importance of a journey-based approach...

B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers

B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers

Providing buyers with misinformation is one of the biggest deal killers for B2B buyers. So says LinkedIn’s most recent State of Sales report [download page]. Nearly half (48%) of the 800 B2B buyers surveyed from the US and Canada say they wouldn’t buy from a...

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