Marketers are grappling with finding a balance between security and customer experience
Personalization Articles
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E-Commerce Pros Are Failing to Optimize Site Search
Almost two-thirds don’t recommend alternative products when a search returns zero results.
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Consumers’ CX Expectations Continue to Rise
About 7 in 10 adults surveyed believe that most of the companies they do business with need to improve their CX.
How Advanced Are Marketers in Their CX Personalization?
Just 9% are personalizing CX based on intent/prediction.
The Most Impactful Trends of 2023, per Agencies
Short-form video is again considered the most important this year, while story-driven visualization is rising up the ranks.
B2C and B2B Customers Expect Personalized Content at Different Stages of the Purchase Journey
Two-thirds of B2B customers expect the same or better personalization in their professional lives compared to their personal lives.
Where Are B2B Marketers Seeing Success with Chatbots for Demand Gen?
B2B marketers are using chatbots to better understand their audiences and to generate new leads.
Personal Data: What Will Consumers Share for, and What Goes Overboard?
The vast majority will trade their data for discounts and coupons as well as for loyalty rewards.
Retailers Appear to be Shifting Dollars from Social to Search
Two-thirds of respondents said that their KPIs in paid social declined to some extent in 2022.
Consumers Want to Feel Appreciated by Brands
There has been significant growth in the share of consumers who favor messaging that treats them like a VIP.
Consumers Say Digital Ads’ Relevance is Climbing, as Is Their Likelihood to Click on Them
56% of US adults say they are very or somewhat likely to click through on a digital ad relevant to their interests.
What Data Do Marketers Use for Personalization – And How Much Access to It Do They Have?
Most agree they have access to all the data they need, but they’re not fully confident in their access.
B2B Event Organizers Prioritizing Attendance and Engagement
More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
Viewers Becoming Familiar with Shoppable TV Ads
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
What Might Make A Consumer Choose the More Expensive Food & Drink Product?
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Where Are B2B Marketers Seeing Success with Chatbots for Demand Gen?
B2B marketers are using chatbots to better understand their audiences and to generate new leads.
Personal Data: What Will Consumers Share for, and What Goes Overboard?
The vast majority will trade their data for discounts and coupons as well as for loyalty rewards.
Retailers Appear to be Shifting Dollars from Social to Search
Two-thirds of respondents said that their KPIs in paid social declined to some extent in 2022.