6 in 10 Gen Z online shoppers claimed they would pay more to find products quicker.
Personalization Articles
Additional categories: Customer Experience | Customer Satisfaction | Customer-Centric | Data-driven | Personalization
Here’s How Execs Are Experimenting with AI in Digital Marketing
Marketers are experimenting with the use of AI to personalize channel experiences.
Shoppers: Convenience Matters More for Discovery than Transaction
The majority share of shoppers say convenience matters most when finding products.
Personalization’s Impact Remains Mostly Limited to Emails and Websites
Nearly all the marketers surveyed said that campaign performance is significantly improved when personalization is used.
Why People Opt In – and Out – of Brand Communications on Smartphones
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
B2B Content Consumption Grew Again During the First Half of the Year
The average view time of the B2B content analyzed grew by 63% year-over-year in H1.
Most Marketers Say They’re Using 2-10 Segmentations for Email Campaigns
Only about half say their current ESP integrates with all of their customer data sources.
Half of Marketers Diversify Digital Channels in Response to Changing Consumer Behaviors
About half have also tried to unify the digital experience across channels.
B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Email is the most used ABM campaign delivery channel, but far from the only channel used.
5 Points on the State of Email Marketing
More than 4 in 10 marketing professionals believe that email is critical to their company’s success.
How Are B2B Marketers Going About Building ABM Target Account Lists?
Three-quarters are still using sales team-selected data to build their account lists.
How Do Marketers Feel About Data Collection and Consent?
Surprisingly, only 1 in 4 marketers surveyed think consumer consent is needed to share data with other companies.
What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.
Just How Bad Are Social Media Platforms’ Reputations? Really Bad.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.
Online Shoppers Say Facebook’s the Social Platform Most Likely to Lead Them to A Purchase
Almost half of online shoppers say they shop via social media.
Most Marketers Say They’re Using 2-10 Segmentations for Email Campaigns
Only about half say their current ESP integrates with all of their customer data sources.
Half of Marketers Diversify Digital Channels in Response to Changing Consumer Behaviors
About half have also tried to unify the digital experience across channels.
B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Email is the most used ABM campaign delivery channel, but far from the only channel used.