Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
Privacy & Security Articles
Many consumers express concerns over the safety and security of their money when using digital financial services.
Half of larger US retailers report having adopted buyer journey-based personalization.
About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
But worries around ROI and ROMI remain paramount.
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
Some 39% say that MPP is already having a significant impact on their company, while another 50% believe it will within the next 1-12 months.
Investments in data analytics have soared over the past year.
95% of marketers do not believe that consumers carefully read privacy notices.
Testing is expected to be one of the most impacted programmatic ad strategies.
Marketing leaders are most concerned about data privacy changes in Apple’s iOS 15.
Agencies express concern about recent or upcoming updates to data policies.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.
Non-profits enjoyed growth in their email lists last year, with an average increase of 7% over 2020.
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Close to 9 in 10 US marketing decision-makers surveyed rely on data from 3rd party cookies for their marketing and advertising.
Consumers trust TikTok the least to collecting and use their personal data.