The leading AI ethics concerns among B2C marketers include privacy invasion, IP issues, and the absence of human supervision.
Privacy & Security Articles
Investments in live events appear to be growing, while enthusiasm around virtual events is waning.
84% are worried about companies selling their information to others without them knowing.
About one-quarter of senior marketers say they have access to real-time insights.
Data security is a key driver of trust, but sizable portions of youth report having had their personal information compromised in a breach.
AI is being heralded for its potential use in content personalization.
Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
About 9 in 10 RMN shoppers surveyed claim to pay attention to at least one type of retail media ad.
Additionally, about 6 in 10 consider TikTok a threat to national security in the US.
Fewer than half of consumers around the world trust how internet services use their data and personal information.
Consumers Willing to Share Relevant Interests with Favorite Brands for Personalization and Incentives
Consumers appear willing to share relevant interests with brands, and find personalization based on those interests and preferences useful.
Half of consumers surveyed have had an experience with a company that damaged their trust and relationship with it.
More than one-quarter report often arriving at product detail pages from social media.
Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
Slow sites top the list of online shopping frustrations.
Data quality and accuracy are key concerns for the B2B marketers surveyed, even more so than privacy and compliance.
Publishers and advertisers each see their own solutions as the best to address the cookieless future.