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What Does Personalization Mean to Consumers?

What Does Personalization Mean to Consumers?Personalization is viewed more as customized service and support than as tailored advertising.January 17, 2018

There’s been a fair amount of debate about the degree to which consumers welcome personalization – or at the least find it appealing once informed about the data sharing necessary to enable it. So it’s instructive to see how consumers... READ MORE
Lack of Visibility, Fraud Roil Mobile Advertisers

Lack of Visibility, Fraud Roil Mobile AdvertisersOnly 1 in 5 have the tools and systems in place to systematically monitor and prevent mobile ad fraud.December 19, 2017

Seven in 10 advertisers and agencies responsible for media buying for mobile advertising report spending more on mobile ad spending this year than last, according to a commissioned study [download page] conducted by Forrester Consulting on behalf of... READ MORE
Shoppers’ Biggest Concern With AI? Their Personal Info

Shoppers’ Biggest Concern With AI? Their Personal InfoMost youth would share their past purchase history for AI-powered recommendations, but far fewer would share other information.November 13, 2017

Consumers in the US are far more likely to describe artificial intelligence (AI) in positive than negative terms, according to a study from The Integer Group [download page]. And those who describe it in positive terms have an outlook that’s generally... READ MORE
Digital Media Buyers Concerned With Fraud & Brand Safety, But ROI Comes First

Digital Media Buyers Concerned With Fraud & Brand Safety, But ROI Comes FirstAdvertisers are skeptical about social platforms' ability to deliver a brand-safe environment.November 9, 2017

Advertising in a brand-safe environment positively impacts a number of areas ranging from audience quality to brand equity, brand lift, and ROI, according to the vast majority of digital and mobile advertisers surveyed by Trusted Media Brands and Advertiser... READ MORE
1 in 4 Americans Thinks Facebook is “Cool”

1 in 4 Americans Thinks Facebook is “Cool”A look at the public's attitudes towards Facebook and other big tech companies.November 8, 2017

Facebook is useful as a communications tool, but it’s not perceived to be cool and few people think it’s safe from hackers. Those are among the perceptions uncovered by The Verge in a survey of the public’s attitudes towards the big tech... READ MORE

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