The leading AI ethics concerns among B2C marketers include privacy invasion, IP issues, and the absence of human supervision.
Privacy & Security Articles
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How Are CMOs Chasing Consumers’ Attention?
Investments in live events appear to be growing, while enthusiasm around virtual events is waning.
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3 in 4 Adults Feel They Have Little to No Control Over Their Personal Data
84% are worried about companies selling their information to others without them knowing.
From Data to Insights. What’s the Timeline?
About one-quarter of senior marketers say they have access to real-time insights.
Trust in Retailers is Worth A Lot, Online Shoppers Say
Data security is a key driver of trust, but sizable portions of youth report having had their personal information compromised in a breach.
Most Enterprise Marketers Are Using AI in Their Email Campaigns
AI is being heralded for its potential use in content personalization.
Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Shoppers Say They Pay Attention to RMN Ads
About 9 in 10 RMN shoppers surveyed claim to pay attention to at least one type of retail media ad.
Most Americans Are Concerned About TikTok’s Data Security
Additionally, about 6 in 10 consider TikTok a threat to national security in the US.
8 in 10 Adults Want More Control Over Their Identity on the Internet
Fewer than half of consumers around the world trust how internet services use their data and personal information.
Consumers Willing to Share Relevant Interests with Favorite Brands for Personalization and Incentives
Consumers appear willing to share relevant interests with brands, and find personalization based on those interests and preferences useful.
Data Security, Customer Experience Key to Consumer Trust in Business
Half of consumers surveyed have had an experience with a company that damaged their trust and relationship with it.
How Are Shoppers Getting to Product Detail Pages?
More than one-quarter report often arriving at product detail pages from social media.
Mobile Banking Apps Grow in Popularity
Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.
Which Video Types Are Proving Effective for Content Marketers?
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
Here’s What Bothers Consumers Most When Shopping Online
Slow sites top the list of online shopping frustrations.
B2B Marketers Are Facing These Challenges with Second- and Third-Party Data
Data quality and accuracy are key concerns for the B2B marketers surveyed, even more so than privacy and compliance.
Advertisers and Publishers See the Promise of First-Party Data, But Whose?
Publishers and advertisers each see their own solutions as the best to address the cookieless future.