There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
Spending Trends Charts
Fewer than 1 in 10 auto intenders say they plan to buy an all-electric vehicle.
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
However, that percentage is higher among consumers in many other countries.
Most new movers have purchased furniture and TVs within 12 months of moving.
Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.
Avid gamers are more likely than average to use subscription gaming services.
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
Total spending on video games reached $13.3 billion during the quarter.
The majority of consumers surveyed say they shop at Amazon because they can find almost anything they need.
More than one-third (35%) of teens named Snapchat as their favorite social media platform.
Americans are expected to spend $8.05 billion on Halloween this year.
Global ad spend is expected to grow by 9.1% year-over-year.
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
The pandemic inspired many to try new ways of buying, and, with people staying inside and cooking at home more,...
Since the start of the pandemic, online shopping has increased in popularity, and with that popularity comes a...
Demand for consumer technology continues to be on the rise in the US, with the Consumer Technology Association (CTA)...