85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Spending Trends Articles
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Impulse Purchases Seen More Common Among Youth
The top categories for impulse purchases are Clothing/Apparel and Food & Drink.
Video Game Spending Continued to Fall in Q2
Consumer spending on video games declined by 13% year-over-year after falling by 8% in Q1.
What Drives Impulse Food & Beverage Purchases Online and Offline?
Consumers are motivated by emotional and functional factors, though youth appear to be more susceptible to emotional drivers.
E-Commerce: It’s Much Easier to Convert A Shopper to A Repeat Purchase Than A First One
The more a shopper buys, the more likely they are to make another purchase.
Faced with Rising Costs, What Do Consumers Around the World Cut Back on First?
Eating out is the first casualty of cost-cutting.
Back to Class Spending Expected to Reach Record High This Year
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
Almost 1 in 4 US Adults Don’t Believe Brands’ Sustainability Claims
Skepticism is highest among the youngest adults.
Father’s Day Spending Expected to Almost Match Last Year’s Record Total
25-34-year-olds are expected to spend the most, at almost $250 per person.
More and More People Are Switching Brands and Retailers
Almost half of adults surveyed in February reported having recently shopped a different brand.
Podcast Listeners Plan Major Purchases
Podcast listeners are tuning in more, enjoying more content options to choose from, and responding to ads.
Inflation is Leading More Than 8 in 10 Americans to Change Their Spending Habits
A slight majority say that increasing food prices are making it hard for them to afford the food they usually buy.
US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Where Do People Go for Financial Advice?
Youth are more likely to turn to the internet than to a financial advisor.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Global App Spending Growth Hit the Brakes in Q1
Globally, app downloads on the App Store and Google Play only rose by 1.1%.
TikTok is Now Teens’ Favorite Social Media Platform
Instagram is the third-favorite, but the most widely used on a monthly basis.
Consumers’ Easter-Related Spending Expected to Dip
More people are planning an in-person celebration this year.