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What Search Trends Are On Marketers’ Minds?

What Search Trends Are On Marketers’ Minds?Data privacy and voice search are two that they expect to contend with in the coming months.March 11, 2019

Technology has changed customer expectations for companies in a host of ways, influencing desires for customized experiences and new ways to access products and brands. Marketers are paying attention to how these shifts are affecting customers behavior,... READ MORE
What Are The Most Effective Email Re-Engagement Campaigns?

What Are The Most Effective Email Re-Engagement Campaigns?While there's no quick answer, some methods work better with certain audiences.February 25, 2019

Nearly two-thirds (65%) of B2C and B2B marketers agree that email is either the most or one of the most important marketing channels available. Return Path’s new report [download page] also reveals that the majority (80%) of marketers surveyed believe that... READ MORE
What Are The Top Perceived Benefits of Programmatic In-App Ads?

What Are The Top Perceived Benefits of Programmatic In-App Ads?Media buyers are enthusiastic about in-app advertising's targeting capabilities, but fraud and viewability concerns persist.February 15, 2019

Even though there is evidence that smartphone sales are slowing, that doesn’t appear to be the case for the app economy. In 2017, consumers downloaded 197 billion apps – a figure which is projected to grow to more than 350 billion by 2021,... READ MORE
New Stats: How People Want to Engage with Brands on Social Media

New Stats: How People Want to Engage with Brands on Social MediaEven with issues of trust hitting the headlines, social media users still value its ability to connect people - and to engage with brands.February 13, 2019

Social media often gets a bad rap, most notably for its contribution to the spread of false information and the misuse of user data. But despite this, even with all the negativity surrounding it, Sprout Social reports [download page] that the majority (91%)... READ MORE
Brand Marketers Look to Excellent Customer Service to Cut Through the Noise

Brand Marketers Look to Excellent Customer Service to Cut Through the NoiseThe fact that social media is the top tactic for influencing buyer behavior may explain this finding.February 6, 2019

For marketers that gain much of their impact through social media, the impacts of algorithm changes can have a significant effect. So much so that close to two-thirds (65.7%) of the respondents to a survey from Bynder and OnBrand Magazine listed this as the... READ MORE

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