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3 Interesting Insights Into E-Commerce Customer Loyalty

3 Interesting Insights Into E-Commerce Customer LoyaltyThe more purchases a customer makes, the more likely they are to use a desktop.November 17, 2017

Monetate is out with its latest quarterly e-commerce benchmarks report [download page] for Q2 2017, and this edition highlights the behaviors of shoppers who make repeat purchases at e-commerce sites. Here are a few interesting takeaways from the analysis of... READ MORE
F500 B2C Marketers Report Increased Use of Messaging Apps, Chatbots

F500 B2C Marketers Report Increased Use of Messaging Apps, ChatbotsThere remains some skepticism about these platforms' potential, though.

Roughly 4 in 5 brand marketers at Fortune 500 companies in B2C industries agree that marketers must expand their definition of customer communications to include 2-way dialogue between brands and consumers, per a LiveWorld study [pdf]. The survey’s... READ MORE
Youth Expect to Use Email More in the Future

Youth Expect to Use Email More in the FutureGen Z respondents are as likely to sign up to a company's newsletter as they are to download its app.November 13, 2017

Email is a core form of communication among America’s youth, who generally expect to use email more in the future than they are now, per survey results [download page] from SendGrid and Egg Strategy. In fact, almost half (48%) of Gen Z respondents... READ MORE
Here’s Why People Say They’d Break Up With Brands

Here’s Why People Say They’d Break Up With BrandsBe careful about how you use personal data, and don't leave them hanging, consumers warn.November 8, 2017

Data may fuel marketing strategies today, but marketers have to be very careful about how they use customer data. A new report [download page] from SAP Hybris finds people saying that the use of their data without their knowledge is the leading reason they... READ MORE
These Are the Brands Considered Most “Relevant” by Americans in 2017

These Are the Brands Considered Most “Relevant” by Americans in 2017The Big 4 make their presence felt in these rankings - with one exception.October 25, 2017

Another day, another brand ranking. Or so it seems. But here’s another chance for some of the Big 4 to assert their dominance once again, courtesy of Prophet’s latest Brand Relevance Index, which measures brands across 4 characteristics generally... READ MORE
Two-Thirds of B2B Marketers Are Testing Content Personalization

Two-Thirds of B2B Marketers Are Testing Content PersonalizationB2B marketers are focusing on measuring conversions, but say they're limited by lack of sales follow-up and long sales cycles.October 20, 2017

Some 68% of B2B marketers are testing out personalization of content or offers, according to a Chief Marketer survey [download page], perhaps in an effort to counter challenges with engagement. The primary form of personalization being tested by respondents... READ MORE

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