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What Types of Content Generate Leads That Convert?

What Types of Content Generate Leads That Convert? Video is perceived to be one of the most effective types of content for generating leads that convert.

A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions. This finding comes from a new report [download page] from Ascend2, which notes that 9 in 10 marketers surveyed say their lead generation... READ MORE
What Do B2B Buyers Want from Inside Sales?

What Do B2B Buyers Want from Inside Sales? Nine in 10 B2B buyers report vendors having problems with technology during the virtual sales process.

B2B buyers aren’t short of ideas concerning what they’d like vendors to do differently. Not only do they want vendors to personalize their buying experience and respond quickly to their needs, but they also want to be listened to and to have... READ MORE
MarTech Innovation Accelerates During Pandemic

MarTech Innovation Accelerates During Pandemic Half of the marketers surveyed report using this time to try new martech or features.

At a time when countless industries are being forced to put on the brakes, a new report [download page] from Merkle indicates that many marketers are continuing to invest and innovate. In fact, virtually all (96% of) respondents to Merkle’s report say... READ MORE
What Kinds of Post-Purchase Brand Emails Are Likely to Be Opened?

What Kinds of Post-Purchase Brand Emails Are Likely to Be Opened? About 6 in 10 (58% of) consumers are more likely to open emails with info about deals or discounts in the subject line.

With consumers’ inboxes overflowing with emails vying for their attention, consumers find only a few brand emails interesting enough to open. But one factor that may entice consumers to open a brand email is familiarity. Indeed, a recent survey [press... READ MORE
Almost 9 in 10 PR Pros Expect Their Industry to Rebound Post-Pandemic

Almost 9 in 10 PR Pros Expect Their Industry to Rebound Post-Pandemic The majority of PR execs say their procedures for crisis communications have changed as a result of the pandemic.

Uncertainty about the future is the most significant issue that PR professionals are finding difficult to handle since the COVID-19 pandemic began, cited by a majority of respondents (70%) to PRNEWS’ latest survey. Despite this, changes made during the... READ MORE

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