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How Does Customer Experience Affect Loyalty Behaviors?

How Does Customer Experience Affect Loyalty Behaviors? A poor experience makes a big difference. But less so for certain industries.

Just 1 in 8 customers would recommend a company after they experienced very poor customer experience according to recent data [download page] from XM institute. Here’s a look at what else the report uncovered on the ROI of customer experience when it comes... READ MORE
Nearly Half of Consumers Would Change Their Purchase Behavior as a Form of Feedback

Nearly Half of Consumers Would Change Their Purchase Behavior as a Form of Feedback Marketers should look out for those voting with their wallets, but more consumers choose to voice feedback using surveys.

More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular method of giving feedback. A recent report [download page] from DISQO shares this and other insights into how and why consumers choose to make... READ MORE
3 Quick Points About Consumer Attitudes to AI

3 Quick Points About Consumer Attitudes to AI Customer service isn't a deeply appealing area for adults, who generally prefer interacting with humans than chatbots.

Marketers and advertisers have been exploring how artificial intelligence (AI) can streamline and improve processes such as collecting and analyzing customer data and creating and placing advertisements. But how is the use of AI affecting consumers? A recent... READ MORE
How Are Retail Marketers Tracking Shifting Customer Behavior?

How Are Retail Marketers Tracking Shifting Customer Behavior? Four in 10 retail marketers would like to have more real-time shopper behavior insights.

Only 5% of retail marketers are satisfied with the level of depth and granularity of the customer insight and understanding available across their organization, while 57% say they are only satisfied sometimes and that the depth, quality and consistency of... READ MORE

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