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Nearly Half of Consumers Would Change Their Purchase Behavior as a Form of Feedback

Nearly Half of Consumers Would Change Their Purchase Behavior as a Form of Feedback Marketers should look out for those voting with their wallets, but more consumers choose to voice feedback using surveys.

More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular method of giving feedback. A recent report [download page] from DISQO shares this and other insights into how and why consumers choose to make... READ MORE
3 Quick Points About Consumer Attitudes to AI

3 Quick Points About Consumer Attitudes to AI Customer service isn't a deeply appealing area for adults, who generally prefer interacting with humans than chatbots.

Marketers and advertisers have been exploring how artificial intelligence (AI) can streamline and improve processes such as collecting and analyzing customer data and creating and placing advertisements. But how is the use of AI affecting consumers? A recent... READ MORE
How Are Retail Marketers Tracking Shifting Customer Behavior?

How Are Retail Marketers Tracking Shifting Customer Behavior? Four in 10 retail marketers would like to have more real-time shopper behavior insights.

Only 5% of retail marketers are satisfied with the level of depth and granularity of the customer insight and understanding available across their organization, while 57% say they are only satisfied sometimes and that the depth, quality and consistency of... READ MORE
Deals and Discount Offers Influence Consumers’ Dining Choices

Deals and Discount Offers Influence Consumers’ Dining Choices A deal or discount is enough to make a majority of US diners switch restaurants.

Americans spend more on food out of the home than in it – and deals and discounts could spur that trend even further. Indeed, more than three-quarters (77%) of Americans say that a deal or discount would make them more likely to dine out instead of... READ MORE

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