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Holiday 2017 Data Hub

Holiday 2017 Data HubLooking at the 2017 holiday season, in numbers.November 20, 2017

The holiday season is in full swing, which means (among many other things) that dozens of studies are being issued forecasting spending trends, retail destinations and shopping attitudes. This article (which will be updated periodically during the holiday... READ MORE
F500 B2C Marketers Report Increased Use of Messaging Apps, Chatbots

F500 B2C Marketers Report Increased Use of Messaging Apps, ChatbotsThere remains some skepticism about these platforms' potential, though. November 17, 2017

Roughly 4 in 5 brand marketers at Fortune 500 companies in B2C industries agree that marketers must expand their definition of customer communications to include 2-way dialogue between brands and consumers, per a LiveWorld study [pdf]. The survey’s... READ MORE
Banks Near Parity With Credit Unions in Customer Satisfaction

Banks Near Parity With Credit Unions in Customer SatisfactionCustomer satisfaction with retail banks continues to improve.November 16, 2017

What was a 12-point gap in customer satisfaction as recently as 2011 has narrowed to a 1-point gap. The latest Finance and Insurance Report [download page] from the American Customer Satisfaction Index (ACSI) shows that retail bank satisfaction is up again... READ MORE
Most People Need to Read More Than 3 Reviews Before Trusting A Business

Most People Need to Read More Than 3 Reviews Before Trusting A BusinessHalf won't use a business that has less than a 4-star rating.November 15, 2017

Virtually all American adults (93%) read online reviews to determine if a business is good or bad, reveals BrightLocal in its latest annual Local Consumer Review Survey report. Reviews continue to be extremely important, as 94% of respondents use the... READ MORE
Here’s Why People Say They’d Break Up With Brands

Here’s Why People Say They’d Break Up With BrandsBe careful about how you use personal data, and don't leave them hanging, consumers warn.November 8, 2017

Data may fuel marketing strategies today, but marketers have to be very careful about how they use customer data. A new report [download page] from SAP Hybris finds people saying that the use of their data without their knowledge is the leading reason they... READ MORE
Tech Companies Finding Value in Merging Survey Research With Internal Data Sets

Tech Companies Finding Value in Merging Survey Research With Internal Data SetsMore than 9 in 10 integrate their survey research with internal and external data sources.November 3, 2017

The vast majority of technology companies that undertake market research are very pleased with the results, according to a study [download page] from Research Now and Lawless Research. These companies report that market research has an impact in many areas,... READ MORE

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