Select Page

Explore Our Insights

Go
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Articles

Sponsored

Featured

External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

Amazon Cedes E-Commerce Customer Satisfaction Crown

Amazon Cedes E-Commerce Customer Satisfaction CrownMembership-club brand Costco has taken the lead - and also ranks tops among Department and Discount stores.March 14, 2019

Amazon has for many years been the king of e-commerce by several measures, including brand valuation, where shoppers begin their searches, time spent on e-commerce websites,  and even as a place for retailers to spend their advertising dollars. Jeff Bezos is... READ MORE
New Stats: How People Want to Engage with Brands on Social Media

New Stats: How People Want to Engage with Brands on Social MediaEven with issues of trust hitting the headlines, social media users still value its ability to connect people - and to engage with brands.February 13, 2019

Social media often gets a bad rap, most notably for its contribution to the spread of false information and the misuse of user data. But despite this, even with all the negativity surrounding it, Sprout Social reports [download page] that the majority (91%)... READ MORE
Brand Marketers Look to Excellent Customer Service to Cut Through the Noise

Brand Marketers Look to Excellent Customer Service to Cut Through the NoiseThe fact that social media is the top tactic for influencing buyer behavior may explain this finding.February 6, 2019

For marketers that gain much of their impact through social media, the impacts of algorithm changes can have a significant effect. So much so that close to two-thirds (65.7%) of the respondents to a survey from Bynder and OnBrand Magazine listed this as the... READ MORE
New Deck: Top 20 B2B Marketing Charts of 2018

New Deck: Top 20 B2B Marketing Charts of 2018Our most popular and insightful B2B charts of 2018, assembled into a deck with commentary.January 30, 2019

From buyer-vendor relationships to demand generation and events, our collection of 2018’s top B2B marketing charts reveals some of the most important trends in buyers’ path to engagement, while also finding that vendors are making advances but... READ MORE
Mobile Gaming Friction Leads to Wasted Ad Spend

Mobile Gaming Friction Leads to Wasted Ad Spend8 in 10 American mobile gaming app users say that having too many in-app ads will put them off from playing.January 11, 2019

Gaming should be an enjoyable experience, and finding something to play shouldn’t be frustrating. But an average of 88% of total global mobile gamers (84% in the US) have experienced at least one friction point when looking for a game to install and play.... READ MORE
Parents Show Above-Average Adoption of Subscription Services

Parents Show Above-Average Adoption of Subscription ServicesAlmost every type of subscription area has at least 1 in 10 US parents spending their cash for the convenience.January 10, 2019

It seems today almost any item can be purchased on a subscription basis, and this might be appealing for busy parents. Indeed parents with kids under the age of 18 are more likely than non-parents to subscribe to a service across every single category,... READ MORE

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match