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What Are Marketers’ Top Industry Concerns Heading Into 2018?

What Are Marketers’ Top Industry Concerns Heading Into 2018?The duopoly is a concern. But it's not the biggest.December 11, 2017

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they draw up their marketing plans for 2018. Instead, viewability and accurate measurement is the biggest cause... READ MORE
Marketers’ Top Personalization Challenge? Data Quality.

Marketers’ Top Personalization Challenge? Data Quality.North American marketers seem more advanced in their use of personalization than UK marketers. December 8, 2017

While personalization continues to provide an uplift to conversion rates across online and offline channels, marketers have broader strategic goals in mind for personalization, according to a Monetate study [download page]. In fact, marketers surveyed in... READ MORE
B2B Marketers Look to Improve Their Contact Data

B2B Marketers Look to Improve Their Contact DataMarketers want data that's tough to come across, including purchase timelines and budgets.December 7, 2017

The majority of B2B marketers and salespeople see room for significant improvement in their current data acquisition strategies, according to a Synthio-sponsored study from Demand Gen Report [download page]. These improvements are needed to help meet their... READ MORE
Shoppers’ Biggest Concern With AI? Their Personal Info

Shoppers’ Biggest Concern With AI? Their Personal InfoMost youth would share their past purchase history for AI-powered recommendations, but far fewer would share other information.November 13, 2017

Consumers in the US are far more likely to describe artificial intelligence (AI) in positive than negative terms, according to a study from The Integer Group [download page]. And those who describe it in positive terms have an outlook that’s generally... READ MORE
Here’s Why People Say They’d Break Up With Brands

Here’s Why People Say They’d Break Up With BrandsBe careful about how you use personal data, and don't leave them hanging, consumers warn.November 8, 2017

Data may fuel marketing strategies today, but marketers have to be very careful about how they use customer data. A new report [download page] from SAP Hybris finds people saying that the use of their data without their knowledge is the leading reason they... READ MORE
What Makes For A Great E-Commerce Experience?

What Makes For A Great E-Commerce Experience?The basics are key. Individualization helps too - but don't misuse customer data.November 1, 2017

When it comes to a great online experience, shoppers primarily have two things in mind: speed; and ease. That’s according to a new study from Cloud IQ and is backed up by other research into consumers’ perceptions of the online experience. In... READ MORE

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