Asia accounts for almost half (45%) of all online FMCG sales.
A slight majority say that increasing food prices are making it hard for them to afford the food they usually buy.
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
People spend more time accessing Entertainment content online than any other category.
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
But… the types of categories where they see an impact from these ads are based in stereotypes.
The number of Radio app downloads also declined in the US, bucking the global trend.
Celebrants expect to spend almost $250 each on Mother’s Day this year.
More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
30% of US teens’ daily video time is spent with Netflix, level with YouTube (30%) and way ahead of cable TV (6%).
Also, more 35-54-year-olds report using TikTok than Pinterest, LinkedIn, and Twitter.
Half of US adults surveyed have an unfavorable view of autonomous vehicles based on what they’ve seen, read, or heard about them.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.
Non-profits enjoyed growth in their email lists last year, with an average increase of 7% over 2020.
There’s a big jump in ownership starting at age 12, and again at age 14.
The most important factors in determining identity formation are life experience, health and fitness level, psychology, and religion/spirituality.
Media usage among US teens has grown faster since the start of the pandemic than in the 4 years prior.