Demographics & Audiences Charts

Public Trust in Advertising Practitioners’ Integrity Continues to Lag

Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.

There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.

Fewer than 1 in 10 auto intenders say they plan to buy an all-electric vehicle.

Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.

Global ad spend is expected to grow by 9.1% year-over-year.

About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.

Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.

Gen Z are more likely than other age groups to say there is too much pressure to be perfect on social media.

Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.

Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.

Sports-related searches topped the list both globally and in the US.

Master your media strategy with this definitive data-driven analysis of major media audiences, the 8th edition of our popular report.

Signup to our free newsletter.