Older adults are far more likely than their younger counterparts to donate to charitable causes or organizations.
A look at teens’ favorite social platforms, and how usage varies by demographic group.
98% of teens ages 15-17 have or have access to a smartphone.
Women ages 50 and older are more likely to feel that older women are portrayed negatively than positively in advertising.
Almost 6 in 10 connected multicultural adults listen to podcasts on at least a monthly basis.
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
There’s a big jump in ownership starting at age 12, and again at age 14.
The most important factors in determining identity formation are life experience, health and fitness level, psychology, and religion/spirituality.
Data shows that media usage has risen almost across the board during the pandemic.
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However, compared to the US population as a whole, industry diversity is still low.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Some 4 in 10 US adults say they do not have money left over after paying bills.
The US real median household income in 2020 shrunk by 2.9% over 2019, yet households in the 95th percentile saw incomes increase by 50%.
Adults ages 55+ accounted for a full 60% of total time spent with linear TV in June.