Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
There’s a big jump in ownership starting at age 12, and again at age 14.
The most important factors in determining identity formation are life experience, health and fitness level, psychology, and religion/spirituality.
Data shows that media usage has risen almost across the board during the pandemic.
Master your media strategy with this definitive data-driven analysis of major media audiences, the 8th edition of our popular report.
However, compared to the US population as a whole, industry diversity is still low.
About three-quarters say that representation of people like themselves in an ad would capture their attention.
About 3 in 10 adult podcast listeners in the US listen to podcasts at least 10 times per month.
Hispanic Americans currently represent about one-fifth of the US population.
Some 4 in 10 US adults say they do not have money left over after paying bills.
The US real median household income in 2020 shrunk by 2.9% over 2019, yet households in the 95th percentile saw incomes increase by 50%.
Asia accounts for almost half (45%) of all online FMCG sales.
Last year was a bumper year for podcast ad spending.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
It's been 6 months and an ongoing pandemic since our last traditional TV update, but it's time for us to dive into...
Even with a growing variety of media that adults have available to entertain themselves, a large majority still listen...
YouTube remains the social media platform used by the most US adults. Some 8 in 10 adults view videos on YouTube, with...