Marketers’ obsession with youth is certainly prevalent in video ads.
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These Are the Most Popular Podcast Genres Among Women
Most young female podcast listeners first tuned in as a result of seeing podcasts on social media.
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How Often Do People Use TikTok?
About one-third of 30-44-year-olds report using the app daily.
![[New Report] US Media Audience Demographics: 9th Annual Edition](https://www.marketingcharts.com/wp-content/uploads/2022/11/Media-Demos-Report-2022-Entry.png)
[New Report] US Media Audience Demographics: 9th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 9th edition of our popular report.
Slow Crawl Towards CMO Leadership Diversity Continues
Women and racial/ethnic groups are more likely to occupy lower-level roles.
Who’s Feeling the Pinch from High Inflation?
Younger adults are less likely than average to say they’ve been impacted a lot by high inflation.
How Many Adults Donate to Charity?
Older adults are far more likely than their younger counterparts to donate to charitable causes or organizations.
Teens & Social: Who Likes What?
A look at teens’ favorite social platforms, and how usage varies by demographic group.
Close to Half of Teens Say They’re Online “Almost Constantly”
98% of teens ages 15-17 have or have access to a smartphone.
Older Women Don’t Feel Positively Represented in Advertising
Women ages 50 and older are more likely to feel that older women are portrayed negatively than positively in advertising.
2 in 3 Multicultural Internet Users Have Upped Their Online Activity
Almost 6 in 10 connected multicultural adults listen to podcasts on at least a monthly basis.
CMOs: Tenure Remains Low; Women Constitute Majority for the First Time
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
What Might Make A Consumer Choose the More Expensive Food & Drink Product?
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Creative’s Still the Biggest Driver of Sales, Analysis Finds, but Brand’s Influence Rises
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
Use of Humor in Advertising Steadies
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
How Many Adults Donate to Charity?
Older adults are far more likely than their younger counterparts to donate to charitable causes or organizations.
Teens & Social: Who Likes What?
A look at teens’ favorite social platforms, and how usage varies by demographic group.
Close to Half of Teens Say They’re Online “Almost Constantly”
98% of teens ages 15-17 have or have access to a smartphone.