Adults ages 55+ accounted for a full 60% of total time spent with linear TV in June.
African-American Articles
Additional categories: African-American | Asian-American | Business of Marketing | Demographics & Audiences | Hispanic | Men | Staffing | Women
85% of US Adults Own A Smartphone
Americans are spending a lot of time on their mobile phones, with research showing that in 2020, people in the US spent about 8 in 10 of their digital minutes on their mobile. It’s no wonder, considering that data from Pew Research Institute reveals that a full 85% of...
Here’s Who’s Constantly Online – and Never
The internet has made it possible to do activities such as shop, communicate and be entertained from anywhere a connection is available. And, since the start of the pandemic people have been turning to the internet even more for daily activities. In fact, Q1 2021...
The State of Traditional TV: Updated With Q3 2020 Data
It's been 6 months and an ongoing pandemic since our last traditional TV update, but it's time for us to dive into viewing patterns again. Let's explore some findings from the latest quarterly Total Audience report [download page] from Nielsen, this time covering data...
1 in 10 AM/FM Radio Listeners Are “Radio Heads”
Even with a growing variety of media that adults have available to entertain themselves, a large majority still listen to radio on a weekly basis. In fact, a report [download page] from National Public Media and Edison Research has found that 41% of the time US adults...
Social Networking Platforms’ User Demographics Update 2021
YouTube remains the social media platform used by the most US adults. Some 8 in 10 adults view videos on YouTube, with usage high across demographic groups, according to a study from the Pew Research Center. The following is an overview of some of the highlights from...
1 in 3 Would Consider Replacing Their Primary Care Doctor with Virtual Visits
The pandemic has forced more consumers to think digitally and rely more on online services than before. But what about healthcare? Is the US general public ready to replace their regular visits to their primary care physician with telehealth or virtual services?...
Majority of US Youth Report Listening to Podcasts At Least Monthly
The share of the US population that says they have listened to a podcast has risen to 57% this year. The proportion that listens monthly is also on the rise, with the latest Infinite Dial Report from Edison Research and Triton Digital showing that 41% of Americans...
Podcast Listeners Are More Diverse Than the General Population
Podcasts continue to grow in popularity, with the number of US adults who listen to them increasing each year. And, while the majority of podcast listeners are white, listeners in the US span ethnicities and races to a greater extent than the general population, per a...
5 Points About Media Reach and Audience Demographics
The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast TV and print newspapers are seeing a decline in usage, per...
Public Trust in Advertising Practitioners’ Integrity Worsens
Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not improved. The most recent annual Gallup report on honesty and ethics in professions puts advertising practitioners just slightly better than car...
Here’s What Women Want to See from Brands in Advancing Gender Equality
When it comes to women’s representation in media, only about one-third of Hispanic (36%) and White (33%) women say that media has made a lot of progress to better represent women in the past decade, while even fewer (23% of) Black women agree with that statement. Can...
What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.
1 in 3 Would Consider Replacing Their Primary Care Doctor with Virtual Visits
The pandemic has forced more consumers to think digitally and rely more on online services than before. But what about...
Majority of US Youth Report Listening to Podcasts At Least Monthly
The share of the US population that says they have listened to a podcast has risen to 57% this year. The proportion...
Podcast Listeners Are More Diverse Than the General Population
Podcasts continue to grow in popularity, with the number of US adults who listen to them increasing each year. And,...