American shoppers are more likely than others to want to support their own economy.
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US Influencer Marketing Industry Growth to Slow This Year, But Remain Buoyant
While the forecast for influencer spending growth is healthy at 17.6%, that will mark the first time since at least 2018 that growth has dropped below 20%.
Consumers Say Gen Z Influences Their Shopping Behaviors
Adults in the US, however, are less likely than others to say Gen Z influences where and how they shop.
3 in 10 Sports Media Users Have Subscribed to Streaming Platforms for Exclusive Sports Content
Soccer fans are particularly likely to subscribe to streaming platforms to access exclusive content.
Digital to Account for More Than Two-Thirds of Global Ad Spend This Year
Retail media spending is expected to exceed TV ad spending (including connected TV) by 2028.
Mobile App Downloads Dipped in Q1
Four of the top 5 apps by downloads in the US in Q1 were from Chinese companies.
Are Fashion Shoppers in the US That Concerned with Sustainability?
Not as much as shoppers in some other countries, according to a report.
These Are the Strongest B2B Brands in the World
Microsoft is the most valuable B2B brand in the world, while Deloitte is the strongest.
Gender, Age Skews in TV & Video Ads Are Global in Nature
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
Subscription Business Benchmarks in 2022: 6 Key Points to Know
Shorter free trial periods that require billing information tend to convert better.
Gen Z Streams Music for Almost 2 Hours A Day
The gap in listening time between streaming music and broadcast radio has widened in recent years, at least among people ages 16-64.
Podcasts Are Now A Top Source of Thought Leadership Content in the US
One-third of business decision-makers in the US report spending at least 5 hours a week consuming business-related content.
How Are Shoppers Getting to Product Detail Pages?
More than one-quarter report often arriving at product detail pages from social media.
Mobile Banking Apps Grow in Popularity
Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.
Which Video Types Are Proving Effective for Content Marketers?
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
For Many Americans, Trust in Businesses Must Be Earned
About 4 in 10 US adults said that when they trust a company they go out of their way to purchase from them.
Online Video’s Now the Fastest-Growing Ad Medium Globally
By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.
3 Points About Influencers on Instagram, TikTok and YouTube
The majority of influencers on TikTok and Instagram are female, while almost two-thirds on YouTube are male.