American shoppers are more likely than others to want to support their own economy.
While the forecast for influencer spending growth is healthy at 17.6%, that will mark the first time since at least 2018 that growth has dropped below 20%.
Adults in the US, however, are less likely than others to say Gen Z influences where and how they shop.
Soccer fans are particularly likely to subscribe to streaming platforms to access exclusive content.
Retail media spending is expected to exceed TV ad spending (including connected TV) by 2028.
Four of the top 5 apps by downloads in the US in Q1 were from Chinese companies.
Not as much as shoppers in some other countries, according to a report.
Microsoft is the most valuable B2B brand in the world, while Deloitte is the strongest.
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
Shorter free trial periods that require billing information tend to convert better.
The gap in listening time between streaming music and broadcast radio has widened in recent years, at least among people ages 16-64.
One-third of business decision-makers in the US report spending at least 5 hours a week consuming business-related content.
More than one-quarter report often arriving at product detail pages from social media.
Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
About 4 in 10 US adults said that when they trust a company they go out of their way to purchase from them.
By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.
The majority of influencers on TikTok and Instagram are female, while almost two-thirds on YouTube are male.