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Podcasts for B2B Marketing? Some Decision-Makers on LinkedIn Listen In

Podcasts for B2B Marketing? Some Decision-Makers on LinkedIn Listen InEngagement with podcasts seems to be higher among senior-level executives on LinkedIn.December 1, 2017

More than one-third (35%) of LinkedIn members around the world listen to podcasts, and fewer than 1 in 10 (8%) don’t know what a podcast is, according to results from a recent LinkedIn survey of more than 2,500 members. Respondents ages 18-34 are most... READ MORE
1 in 7 Women in the US Accesses the Internet Only Via Mobile Devices

1 in 7 Women in the US Accesses the Internet Only Via Mobile DevicesMobile-only internet access is generally higher among women than men, but doesn't seem correlated with age.November 7, 2017

Mobile users in the US spend around 2-and-a-half hours per day with their devices, a figure that is creeping up on TV viewing time and that is one of the highest averages across key markets. That’s according to a recent report [download page] from... READ MORE
Affluents Want Their Brand Loyalty Recognized

Affluents Want Their Brand Loyalty RecognizedA majority of affluents around the world say they're less loyal to brands than they used to be.November 1, 2017

Affluents in the US are estimated to make $335 billion in discretionary purchases this year, per recent YouGov data, making this a lucrative audience for brands. While research has suggested that higher-income consumers are more likely to be brand-loyal,... READ MORE
These Are the Brands Considered Most “Relevant” by Americans in 2017

These Are the Brands Considered Most “Relevant” by Americans in 2017The Big 4 make their presence felt in these rankings - with one exception.October 25, 2017

Another day, another brand ranking. Or so it seems. But here’s another chance for some of the Big 4 to assert their dominance once again, courtesy of Prophet’s latest Brand Relevance Index, which measures brands across 4 characteristics generally... READ MORE
2017 Deliverability Benchmark Report

2017 Deliverability Benchmark ReportReturn Path's study analyzes global inbox placement rates and provides benchmarks across countries and industries.October 24, 2017

[Sponsored by Return Path] For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally, one in five emails are missing the inbox. With 20 percent... READ MORE
Americans’ Data Privacy Concerns Continue

Americans’ Data Privacy Concerns ContinueHalf of North Americans are concerned about the level of control exerted by social platforms over what people see in their feeds.

Four in 10 consumers around the world are concerned with the amount of personal data that companies have on them, reports Kantar TNS in its annual Connected Life study, which is based on a survey of 70,000 consumers across 56 countries. Levels of concern... READ MORE

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