Apple retakes the lead as the world’s most valuable brand, with last year’s leader Amazon dropping to third.
About 4 in 10 US adults said that when they trust a company they go out of their way to purchase from them.
By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.
The majority of influencers on TikTok and Instagram are female, while almost two-thirds on YouTube are male.
Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries.
More than 1 in 10 gamblers in the US have placed a bet on esports in the past year.
Viewing time on connected TV devices, meanwhile, was flat.
More than 95% of video ads served on Innovid’s platform last year were 30 seconds or shorter.
Asia accounts for almost half (45%) of all online FMCG sales.
Tech companies are also popular, being the leading type among the 25-34 and 35-44 age brackets.
Despite a rebound last year, global box office revenues are about half of what they were before the pandemic.
Messaging services are also emerging as channels for brand interaction.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
For the most part, travel marketers are using conversions/ROI to measure the success of their digital campaigns.
E-commerce experienced significant growth during the pandemic as people turned to online shopping to get what they...
As e-commerce’s share of retail sales continues to grow across the globe, one thing that holds consumers back from...