About one-quarter of US adults surveyed agree that video gaming is as important, if not more important, as music is to pop culture.
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Few Americans Feel They’re Fully Represented in Advertising
Slightly fewer than 1 in 4 US adults agree that people like themselves are fully represented by people they see in ads.
Travel Marketers Envision Increase in Use of Machine Learning and AI
For the most part, travel marketers are using conversions/ROI to measure the success of their digital campaigns.
The US Is At Roughly 1/5 of Global E-Commerce Sales. Which Companies Are Growing Fastest?
E-commerce experienced significant growth during the pandemic as people turned to online shopping to get what they needed from the safety of their homes. In fact, e-commerce experienced a “10-year growth spurt” in a matter of weeks. Even as the world re-opens,...
Interest in AR/VR for Shopping Comparatively Low in the US
As e-commerce’s share of retail sales continues to grow across the globe, one thing that holds consumers back from shopping online more is not being able to physically experience products. So, what if shoppers were given the option to try products through augmented...
FMCG E-Commerce Spend Up by Almost Half Across the Globe in 2020
Fueled by COVID-19 and the resultant consumer buying behaviors, spending on grocery items increased last year. A lot more of that spending was done online, per a report from Kantar, which found e-commerce’s share of global grocery sales in 2020 increased by 45.5% over...
People Still Trust Traditional Media Ads the Most
Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend. However, when it comes to trusting ads, adults in the US put more trust in ads from legacy than newer media, per data from YouGov. Indeed, close to half...
E-Commerce Projected to Account for the Majority of Retail Sales in China This Year
E-commerce in China has expanded in the past year and is only expected to grow more in the coming years, overtaking the share of sales from brick and mortar retailers. Indeed, data from eMarketer predicts that by 2024 e-commerce will account for almost three-fifths of...
Digital Expected to Hit Half of All Global Ad Spend This Year
After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a rebound in ad investment. A report [download page] from dentsu, which forecasts ad spend into 2022, estimates that this year will bring global ad...
COVID Leads Consumers to Diversify Their Food & Grocery Store Choices
Consumers around the world found themselves in a position last year that most had never experienced before. The pandemic and the resulting restrictions placed on movement and commuting put many in a position where they were not always able to visit their favorite...
E-Commerce Forecast to Account for 1 in 6 Retail Dollars This Year in the US
The global retail e-commerce market is estimated to reach close to $4 trillion for 2020, according to a forecast [download page] from GroupM. The predictions also envision retail e-commerce sales across the globe nearing the $7 trillion mark by 2024. Per the report,...
Traditional Media Ad Prices Deflate in Q3
Highlighting the shift towards digital media, global traditional media ad prices shrunk by 6% in the third quarter of 2020, while online media costs have inflated by just short of 4% in the same period, per a report from ECI Media Management. With COVID-19 hastening...
Here’s How Marketing Budgets Are Being Divvied Up Across Online and Offline Channels
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
People Still Trust Traditional Media Ads the Most
Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend....
E-Commerce Projected to Account for the Majority of Retail Sales in China This Year
E-commerce in China has expanded in the past year and is only expected to grow more in the coming years, overtaking...
Digital Expected to Hit Half of All Global Ad Spend This Year
After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a...