Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
Asian-American Articles
Additional categories: African-American | Asian-American | Business of Marketing | Demographics & Audiences | Hispanic | Men | Staffing | Women
How Much Does Age Factor into Identity?
The most important factors in determining identity formation are life experience, health and fitness level, psychology, and religion/spirituality.
Modest Uptick in Industry Diversity, per ANA Report
However, compared to the US population as a whole, industry diversity is still low.
As Podcast Listening Goes Mainstream, Audiences of All Ages Are Tuning In
About 3 in 10 adult podcast listeners in the US listen to podcasts at least 10 times per month.
Diversity Among Millennials: Non-Hispanic Whites in the Minority
Hispanic Americans currently represent about one-fifth of the US population.
Half of 18-34-Year-Olds Say They Have No Disposable Income
Some 4 in 10 US adults say they do not have money left over after paying bills.
US Median Household Income Falls for the First Time in Almost A Decade
The US real median household income in 2020 shrunk by 2.9% over 2019, yet households in the 95th percentile saw incomes increase by 50%.
Who’s Spending Time Watching Traditional TV – And How Does It Compare with Other Platforms?
Adults ages 55+ accounted for a full 60% of total time spent with linear TV in June.
The State of Traditional TV: Updated With Q3 2020 Data
It's been 6 months and an ongoing pandemic since our last traditional TV update, but it's time for us to dive into viewing patterns again. Let's explore some findings from the latest quarterly Total Audience report [download page] from Nielsen, this time covering data...
Here’s An Update on Device Penetration in TV Households
Over the past year, ownership of devices such as smartphones and tablets have remained relatively steady, per a report [download page] from Nielsen which looks at the penetration of devices and services in TV households. The report also shows that ownership of other...
1 in 3 Would Consider Replacing Their Primary Care Doctor with Virtual Visits
The pandemic has forced more consumers to think digitally and rely more on online services than before. But what about healthcare? Is the US general public ready to replace their regular visits to their primary care physician with telehealth or virtual services?...
Majority of US Youth Report Listening to Podcasts At Least Monthly
The share of the US population that says they have listened to a podcast has risen to 57% this year. The proportion that listens monthly is also on the rise, with the latest Infinite Dial Report from Edison Research and Triton Digital showing that 41% of Americans...
3 in 4 Want to See Female Empowerment in Ads
But… the types of categories where they see an impact from these ads are based in stereotypes.
Execs Recognize Importance of Digital CX but Struggle in Some Areas
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
Music & Audio App Downloads Declined in the US Last Year
The number of Radio app downloads also declined in the US, bucking the global trend.
Hispanic Americans Represent More Than 1 in 4 Gen Z Consumers
In the past 20 years the Hispanic population in the US has grown by 78%, accounting for 56% of the total growth of...
TV Universe Expands Slightly for the 2020-2021 Season
After a significant increase of 700,000 in 2019, growth in the number of TV homes in the US has been somewhat slower...
Black and Hispanic Gen Xers Willing to Consider A Number of Auto Brands on the Path to Purchase
Hispanic auto shoppers consider an average of 5.1 brands over the course of their purchase journey, making them the...