Multicultural Americans will account for close to 46% of the population by 2029.
The top 5% of households accounted for almost one-quarter (23.5% share) of aggregate income last year.
Video game players say the activity occupies one-quarter of their total entertainment time.
The median age for the US Hispanic population in 2022 was 30.7, compared to the national median of 38.9.
Almost one-quarter of Asian-Americans’ TV time in January was spent with just YouTube and Netflix.
Time spent watching TV is largely stable compared to pre-pandemic days, but how Americans engage with TV has changed.
Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities.
Marketers’ obsession with youth is certainly prevalent in video ads.
Women and racial/ethnic groups are more likely to occupy lower-level roles.
Women ages 50 and older are more likely to feel that older women are portrayed negatively than positively in advertising.
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
The most important factors in determining identity formation are life experience, health and fitness level, psychology, and religion/spirituality.
More than one-quarter report often arriving at product detail pages from social media.
Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
Some 4 in 10 US adults say they do not have money left over after paying bills.
The US real median household income in 2020 shrunk by 2.9% over 2019, yet households in the 95th percentile saw incomes increase by 50%.
Adults ages 55+ accounted for a full 60% of total time spent with linear TV in June.