Asian-American Articles

Public Trust in Advertising Practitioners’ Integrity Worsens

Public Trust in Advertising Practitioners’ Integrity Worsens

Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not improved. The most recent annual Gallup report on honesty and ethics in professions puts advertising practitioners just slightly better than car...

Hispanic Americans Represent More Than 1 in 4 Gen Z Consumers

Hispanic Americans Represent More Than 1 in 4 Gen Z Consumers

In the past 20 years the Hispanic population in the US has grown by 78%, accounting for 56% of the total growth of population across all races and ethnicities during that time-frame. On average, Hispanics tend to be younger than other races or ethnic groups in the US,...

Black and Hispanic Gen Xers Willing to Consider A Number of Auto Brands on the Path to Purchase

Black and Hispanic Gen Xers Willing to Consider A Number of Auto Brands on the Path to Purchase

Hispanic auto shoppers consider an average of 5.1 brands over the course of their purchase journey, making them the demographic with the highest consideration - despite demonstrating low initial brand awareness. So finds a new report [download page] from Nielsen...

How Can Brands Better Reflect Consumer Values?

How Can Brands Better Reflect Consumer Values?

While it’s true that there are certain groups of Americans who feel vastly underrepresented in advertising, it appears advertisers are not doing an adequate job of representing US consumers as a whole. All in all only about 1 in 10 (9%) of the almost 21,000 Americans...

Asian-Americans’ Digital Device Adoption Remains Above Average

Asian-Americans’ Digital Device Adoption Remains Above Average

Asian-Americans continue to be ahead of the curve when it comes to digital adoption. Per new data from Nielsen, 9 in 10 Asian-American TV households own an internet-connected TV device of some kind, compared to 76% of all US TV households. Almost across the board,...

US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV

US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV

TV is reaching fewer US adults than before, as more people are spending time with their smartphones and other connected devices. Recent data from Nielsen reveals that in Q3 2019, more US adults used an app or the web on a smartphone (85%) than watched traditional...

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