Hispanic Americans currently represent about one-fifth of the US population.
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Half of 18-34-Year-Olds Say They Have No Disposable Income
Some 4 in 10 US adults say they do not have money left over after paying bills.
US Median Household Income Falls for the First Time in Almost A Decade
The US real median household income in 2020 shrunk by 2.9% over 2019, yet households in the 95th percentile saw incomes increase by 50%.
Who’s Spending Time Watching Traditional TV – And How Does It Compare with Other Platforms?
Adults ages 55+ accounted for a full 60% of total time spent with linear TV in June.
The State of Traditional TV: Updated With Q3 2020 Data
It's been 6 months and an ongoing pandemic since our last traditional TV update, but it's time for us to dive into viewing patterns again. Let's explore some findings from the latest quarterly Total Audience report [download page] from Nielsen, this time covering data...
Here’s An Update on Device Penetration in TV Households
Over the past year, ownership of devices such as smartphones and tablets have remained relatively steady, per a report [download page] from Nielsen which looks at the penetration of devices and services in TV households. The report also shows that ownership of other...
1 in 3 Would Consider Replacing Their Primary Care Doctor with Virtual Visits
The pandemic has forced more consumers to think digitally and rely more on online services than before. But what about healthcare? Is the US general public ready to replace their regular visits to their primary care physician with telehealth or virtual services?...
Majority of US Youth Report Listening to Podcasts At Least Monthly
The share of the US population that says they have listened to a podcast has risen to 57% this year. The proportion that listens monthly is also on the rise, with the latest Infinite Dial Report from Edison Research and Triton Digital showing that 41% of Americans...
Podcast Listeners Are More Diverse Than the General Population
Podcasts continue to grow in popularity, with the number of US adults who listen to them increasing each year. And, while the majority of podcast listeners are white, listeners in the US span ethnicities and races to a greater extent than the general population, per a...
Public Trust in Advertising Practitioners’ Integrity Worsens
Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not improved. The most recent annual Gallup report on honesty and ethics in professions puts advertising practitioners just slightly better than car...
ANA Reports No Progress in Racial and Ethnic Diversity of the Marketing and Advertising Industry
Not much has changed this year when it comes to ethnic and racial diversity in the role of CMO or its equivalent. A survey of members of the Association of National Advertisers (ANA) shows that although women have made strides in the role of CMO, the same cannot be...
Hispanic Americans Represent More Than 1 in 4 Gen Z Consumers
In the past 20 years the Hispanic population in the US has grown by 78%, accounting for 56% of the total growth of population across all races and ethnicities during that time-frame. On average, Hispanics tend to be younger than other races or ethnic groups in the US,...
Conversations About Brands Tend to Be More Positive When Face-to-Face Than on Social Media
Almost one-quarter of major brands are experiencing political polarization, judging by net sentiment in conversations about them.
TV Viewers Continue to Prefer Ad-Supported Platforms
Roughly 6 in 10 would rather save $4-5 off their subscription than pay that money to avoid ads.
Facebook Deemed to Deliver Highest ROI for SMBs
Direct mail is also among the most-used and highly-touted advertising channels.
1 in 3 Would Consider Replacing Their Primary Care Doctor with Virtual Visits
The pandemic has forced more consumers to think digitally and rely more on online services than before. But what about...
Majority of US Youth Report Listening to Podcasts At Least Monthly
The share of the US population that says they have listened to a podcast has risen to 57% this year. The proportion...
Podcast Listeners Are More Diverse Than the General Population
Podcasts continue to grow in popularity, with the number of US adults who listen to them increasing each year. And,...