Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities.
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Who Do We See and Hear in TV & Video Ads?
Marketers’ obsession with youth is certainly prevalent in video ads.
Slow Crawl Towards CMO Leadership Diversity Continues
Women and racial/ethnic groups are more likely to occupy lower-level roles.
Older Women Don’t Feel Positively Represented in Advertising
Women ages 50 and older are more likely to feel that older women are portrayed negatively than positively in advertising.
CMOs: Tenure Remains Low; Women Constitute Majority for the First Time
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
How Much Does Age Factor into Identity?
The most important factors in determining identity formation are life experience, health and fitness level, psychology, and religion/spirituality.
Modest Uptick in Industry Diversity, per ANA Report
However, compared to the US population as a whole, industry diversity is still low.
As Podcast Listening Goes Mainstream, Audiences of All Ages Are Tuning In
About 3 in 10 adult podcast listeners in the US listen to podcasts at least 10 times per month.
Diversity Among Millennials: Non-Hispanic Whites in the Minority
Hispanic Americans currently represent about one-fifth of the US population.
Half of 18-34-Year-Olds Say They Have No Disposable Income
Some 4 in 10 US adults say they do not have money left over after paying bills.
US Median Household Income Falls for the First Time in Almost A Decade
The US real median household income in 2020 shrunk by 2.9% over 2019, yet households in the 95th percentile saw incomes increase by 50%.
Who’s Spending Time Watching Traditional TV – And How Does It Compare with Other Platforms?
Adults ages 55+ accounted for a full 60% of total time spent with linear TV in June.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Modest Uptick in Industry Diversity, per ANA Report
However, compared to the US population as a whole, industry diversity is still low.
As Podcast Listening Goes Mainstream, Audiences of All Ages Are Tuning In
About 3 in 10 adult podcast listeners in the US listen to podcasts at least 10 times per month.
Diversity Among Millennials: Non-Hispanic Whites in the Minority
Hispanic Americans currently represent about one-fifth of the US population.