Asian-American Articles

[New Report] US Media Audience Demographics: 6th Annual Edition

[New Report] US Media Audience Demographics: 6th Annual Edition

US adults love their media time - spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consumer behaviors and a fragmenting media market present challenges. As such,...

Multicultural Groups in US Remain Underrepresented in Media Spend

Multicultural Groups in US Remain Underrepresented in Media Spend

Multicultural media spend grew by 5.6% last year to $25.9 billion in 2018, per a report [download page] by PQ Media and the ANA. While this year multicultural ad spending growth is expected to slow to a 4.5% gain, the increase will return apace in 2020, forecast to...

Who’s Dedicating the Largest Share of Wallet Online?

Who’s Dedicating the Largest Share of Wallet Online?

US consumers are becoming more diverse, and so are their spending habits - at least to some extent. One thing that all age groups, ethnicities and income levels have in common is that online's share of their wallet has increased in the past two years, per a new report...

Asian-Americans Have Strong Purchasing Power. How Can Marketers Reach Them?

Asian-Americans Have Strong Purchasing Power. How Can Marketers Reach Them?

Reaching the $1 trillion mark in 2018, Asian-American spending power is impressive, to say the least. With data from a recent report [download page] from Nielsen predicting that Asian-Americans' spending power will reach $1.3 trillion in just 4 years, this is a...

Asian-American Households Continue to Enjoy Above-Average Incomes

Asian-American Households Continue to Enjoy Above-Average Incomes

Asian-American households continue to have the highest household incomes of any race/ethnicity in the US, according to recently-released figures [download page] from Claritas. Asian and Pacific Islander households in the US have an annual mean income of $116,319,...

Video Streaming Device Users Still Rely on Traditional TV

Video Streaming Device Users Still Rely on Traditional TV

In November of last year, some 65.3 million US homes (or 59% of the total population) had an internet-enabled device capable of streaming content to the TV, such as a video game console, smart TV and/or multimedia device. So says Nielsen in its latest Local Watch...

US Educational Attainment Rates Rising: 1 in 3 Have At Least A Bachelor’s Degree

US Educational Attainment Rates Rising: 1 in 3 Have At Least A Bachelor’s Degree

The US high school completion rate reached a new peak last year, with 90% of adults ages 25 and older having a high school diploma, reported the US Census Bureau recently. That's up from 84% at the turn of the century, as attainment rates increased across demographic...

The State of Traditional TV: Updated With Q2 2017 Data

The State of Traditional TV: Updated With Q2 2017 Data

[PLEASE NOTE: Updates to this analysis have moved to a new page, here.] Here we go again! The latest quarterly TV viewing figures from Nielsen are in, giving us 6-and-a-half years' worth of Americans' traditional TV viewing habits to examine. If you've been keeping...

Pin It on Pinterest