More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
Boomers & Older Articles
Additional categories: African-American | Boomers & Older | Cross-Media & Traditional | Demographics & Audiences | Hispanic | Industries | Media & Entertainment | Men | Radio | Women | Youth & Gen X
Twitter Use Appears to Be on the Rise Among US Youth
Also, more 35-54-year-olds report using TikTok than Pinterest, LinkedIn, and Twitter.
Popularity of Live Streamed Video Games Dips Slightly
Interestingly, fewer young people this year say they currently watch live streamed video games.
Globally, Trust Remains Higher for Traditional than Digital-Only Banks
Many consumers express concerns over the safety and security of their money when using digital financial services.
How Much Does Age Factor into Identity?
The most important factors in determining identity formation are life experience, health and fitness level, psychology, and religion/spirituality.
Youth Enjoy Following Video Game Companies on Social Media
Tech companies are also popular, being the leading type among the 25-34 and 35-44 age brackets.
US Household Wealth Update: Baby Boomers Still Control Half; Gen X Share Rising
Millennials’ share of US household wealth, while small, has jumped recently.
Half of Millennials Have Tried A CBD Product
Millennials eye the mental health benefits of CBD use more than other adults.
What Do People Want Brands to do About the War in Ukraine?
There is less need to voice support than to offer tangible assistance to humanitarian efforts, people say.
Global Box Office Revenues Rise in 2021, but Remain Well Below Pre-Pandemic Levels
Despite a rebound last year, global box office revenues are about half of what they were before the pandemic.
How Many Social Media Users Engage with Sponsored Posts?
Messaging services are also emerging as channels for brand interaction.
The Pandemic E-Commerce Bump Notwithstanding, People Still Prefer Shopping In Stores
The top reason US adults give for shopping in store is enjoyment.
Interest in Sustainability in Fashion Shopping Rises
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
Q1 Saw A Slide in US Consumers’ Video Game Spending
Video game content sales dropped by 7% year-over-year.
Global Media Budgets and Perceived Effectiveness in 2022
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Almost 1 in 4 US Adults Get News from Podcasts
Younger adults are the most likely to get news from podcasts.
More Than 1 in 3 US Adults Are Following A Diet
About 1 in 5 US adults surveyed follow a meat reduction diet.
Americans’ Screen Time Activities Evolve Away from TV & Movies
3 in 10 Americans are spending less time watching traditional TV and movies because of other screen options.