However, TV audiences, in general, spend the majority of their TV time with traditional TV.
Boomers & Older Charts
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.
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However, inclusive ads have no impact on the likelihood of purchasing a brand for the majority of older adults.
Avid gamers are more likely than average to use subscription gaming services.
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
About one-quarter of US adults surveyed agree that video gaming is as important, if not more important, as music is to pop culture.
Somewhat surprisingly, older generations are the least likely to report that online shopping is more difficult than shopping in traditional stores.
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
However, that percentage is higher among consumers in many other countries.
Fewer than 1 in 20 marketers believe consumers’ preferred way to learn about new brands and products is via word-of-mouth.
Comedy is one of the most popular genres among adult podcast listeners.
77% of adults familiar with Facebook feel that the company cares more about making money than protecting the people who use its products or platforms.