However, TV audiences, in general, spend the majority of their TV time with traditional TV.
Boomers & Older Charts
Public Trust in Advertising Practitioners’ Integrity Continues to Lag
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
2 in 3 Gen Xers Prefer to Buy from Sustainable Brands
There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Why People Opt In – and Out – of Brand Communications on Smartphones
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
These Brands Had the Fastest Growth in Consumer Buying Intent in 2021
Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.
![[New Report] US Media Audience Demographics: 8th Annual Edition](https://www.marketingcharts.com/wp-content/uploads/2021/12/Media-Demos-Report-2021-Entry.png)
[New Report] US Media Audience Demographics: 8th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 8th edition of our popular report.
Half of Youth More Likely to Buy Products from Brands with Inclusive Ads
However, inclusive ads have no impact on the likelihood of purchasing a brand for the majority of older adults.
Half of Adult Gamers Subscribe to a Gaming Service
Avid gamers are more likely than average to use subscription gaming services.
![Holiday 2021 Data Hub [Updated]](https://www.marketingcharts.com/wp-content/uploads/2021/10/NRF-Planned-Holiday-Spending-Nov2021-300x167.png)
Holiday 2021 Data Hub [Updated]
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
Some Say Video Games’ Cultural Importance is Rising
About one-quarter of US adults surveyed agree that video gaming is as important, if not more important, as music is to pop culture.
Online Shopping Friction on the Rise for US Youth
Somewhat surprisingly, older generations are the least likely to report that online shopping is more difficult than shopping in traditional stores.
Last Year’s Global Ad Spend Said to Have Outperformed Pre-Pandemic Total by Almost 20%
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
4 in 5 Consumers in the US Say They’d Stop Using A Product They Discovered Damages the Environment
However, that percentage is higher among consumers in many other countries.
Are Marketers Underestimating the Power of W-O-M?
Fewer than 1 in 20 marketers believe consumers’ preferred way to learn about new brands and products is via word-of-mouth.
Who’s Listening to What Podcasts?
Comedy is one of the most popular genres among adult podcast listeners.
8 in 10 Adults Believe Brands Should Worry About Ad Adjacency
77% of adults familiar with Facebook feel that the company cares more about making money than protecting the people who use its products or platforms.