There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
Boomers & Older Articles
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3 in 4 Say They Use Cash Only in A Minority of Purchases
While reported use of cash has declined dramatically in the past 5 years, predictions of a cashless society remain largely unchanged.
Online Grocery Shopping Continues Ascent; Meal Kits Not So Much
The trend towards online grocery shopping has not abated in the US.
US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Where Do People Go for Financial Advice?
Youth are more likely to turn to the internet than to a financial advisor.
More Older Adults Are Watching Video on Non-TV Devices Every Day
Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.
Youth Feel That Retargeting is More “Creepy” Than “Cool”
Ads from unknown companies that are based on location data are also considered creepy.
Boomers Say They’re Less Brand-Loyal Than Others
Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.
Impulse Purchases Seen More Common Among Youth
The top categories for impulse purchases are Clothing/Apparel and Food & Drink.
How Many Adults Donate to Charity?
Older adults are far more likely than their younger counterparts to donate to charitable causes or organizations.
Advertisers Plan Greater Focus on DE&I in Marketing Strategies
A widespread organizational focus on DE&I should help protect against “value-washing.”
Opinions Are Split on the Rise of Fast Fashion
Men are more likely to see the rise of fast fashion as a good thing than a bad thing.
US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Where Do People Go for Financial Advice?
Youth are more likely to turn to the internet than to a financial advisor.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Most Americans Recognize Familiar Songs in Ads
About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.
Americans Are Generally OK with Companies Marketing Around Holidays, with Some Exceptions
Few adults believe it’s appropriate for companies to market products tied to Juneteenth.
Almost 1 in 4 US Adults Don’t Believe Brands’ Sustainability Claims
Skepticism is highest among the youngest adults.