Interestingly, fewer young people this year say they currently watch live streamed video games.
Boomers & Older Articles
Additional categories: Boomers & Older | Demographics & Audiences | Digital | Social Media | Youth & Gen X
Globally, Trust Remains Higher for Traditional than Digital-Only Banks
Many consumers express concerns over the safety and security of their money when using digital financial services.
How Much Does Age Factor into Identity?
The most important factors in determining identity formation are life experience, health and fitness level, psychology, and religion/spirituality.
Youth Enjoy Following Video Game Companies on Social Media
Tech companies are also popular, being the leading type among the 25-34 and 35-44 age brackets.
US Household Wealth Update: Baby Boomers Still Control Half; Gen X Share Rising
Millennials’ share of US household wealth, while small, has jumped recently.
Half of Millennials Have Tried A CBD Product
Millennials eye the mental health benefits of CBD use more than other adults.
What Do People Want Brands to do About the War in Ukraine?
There is less need to voice support than to offer tangible assistance to humanitarian efforts, people say.
Global Box Office Revenues Rise in 2021, but Remain Well Below Pre-Pandemic Levels
Despite a rebound last year, global box office revenues are about half of what they were before the pandemic.
How Many Social Media Users Engage with Sponsored Posts?
Messaging services are also emerging as channels for brand interaction.
The Pandemic E-Commerce Bump Notwithstanding, People Still Prefer Shopping In Stores
The top reason US adults give for shopping in store is enjoyment.
Who Plays Mobile Games in the US and Canada?
Adults over the age of 45 are the single largest mobile gamer segment, though they’re not the biggest spenders on average.
Interest in NFTs, Metaverse Led by Men, Youth
7 in 10 male consumers surveyed claim to have heard of NFTs, compared to 43% of female respondents.
B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.
Just How Bad Are Social Media Platforms’ Reputations? Really Bad.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.
What Do People Want Brands to do About the War in Ukraine?
There is less need to voice support than to offer tangible assistance to humanitarian efforts, people say.
Global Box Office Revenues Rise in 2021, but Remain Well Below Pre-Pandemic Levels
Despite a rebound last year, global box office revenues are about half of what they were before the pandemic.
How Many Social Media Users Engage with Sponsored Posts?
Messaging services are also emerging as channels for brand interaction.