More than half of US adults surveyed expressed an unfavorable opinion of Mark Zuckerberg.
Boomers & Older Charts
Almost Half of Adults Know Someone Influenced by Misinformation on Social Media
Current social media controversies may lead some Instagram users to stop using the platform.
Are Marketers Underestimating the Power of W-O-M?
Fewer than 1 in 20 marketers believe consumers’ preferred way to learn about new brands and products is via word-of-mouth.
Who’s Listening to What Podcasts?
Comedy is one of the most popular genres among adult podcast listeners.
8 in 10 Adults Believe Brands Should Worry About Ad Adjacency
77% of adults familiar with Facebook feel that the company cares more about making money than protecting the people who use its products or platforms.
As Podcast Listening Goes Mainstream, Audiences of All Ages Are Tuning In
About 3 in 10 adult podcast listeners in the US listen to podcasts at least 10 times per month.
Time Spent Playing Video Games Continues to Rise
Americans are spending an average of 16.5 hours per week playing video games this year.
Diversity Among Millennials: Non-Hispanic Whites in the Minority
Hispanic Americans currently represent about one-fifth of the US population.
Almost Half of Affluent Americans Have or Plan to Buy A 5G Phone
About 2 in 5 US adults are planning to purchase or already have a 5G-enabled smartphone.
Half of 18-34-Year-Olds Say They Have No Disposable Income
Some 4 in 10 US adults say they do not have money left over after paying bills.
US Median Household Income Falls for the First Time in Almost A Decade
The US real median household income in 2020 shrunk by 2.9% over 2019, yet households in the 95th percentile saw incomes increase by 50%.
Few US Adults Say They Always Accept Cookies on Websites
Younger US adults are more likely than average to click “accept all” on website cookie requests.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Movers Report Making Big-Ticket Purchases
Most new movers have purchased furniture and TVs within 12 months of moving.
Time Spent Playing Video Games Continues to Rise
Americans are spending an average of 16.5 hours per week playing video games this year.
Diversity Among Millennials: Non-Hispanic Whites in the Minority
Hispanic Americans currently represent about one-fifth of the US population.
Almost Half of Affluent Americans Have or Plan to Buy A 5G Phone
About 2 in 5 US adults are planning to purchase or already have a 5G-enabled smartphone.