Europe & Middle East Charts

Interest in AR/VR for Shopping Comparatively Low in the US

Interest in AR/VR for Shopping Comparatively Low in the US

As e-commerce’s share of retail sales continues to grow across the globe, one thing that holds consumers back from shopping online more is not being able to physically experience products. So, what if shoppers were given the option to try products through augmented...

FMCG E-Commerce Spend Up by Almost Half Across the Globe in 2020

FMCG E-Commerce Spend Up by Almost Half Across the Globe in 2020

Fueled by COVID-19 and the resultant consumer buying behaviors, spending on grocery items increased last year. A lot more of that spending was done online, per a report from Kantar, which found e-commerce’s share of global grocery sales in 2020 increased by 45.5% over...

People Still Trust Traditional Media Ads the Most

People Still Trust Traditional Media Ads the Most

Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend. However, when it comes to trusting ads, adults in the US put more trust in ads from legacy than newer media, per data from YouGov. Indeed, close to half...

Beauty Advertising Looks Slow to Recover from the Pandemic

Beauty Advertising Looks Slow to Recover from the Pandemic

One extra side-effect of the pandemic and its resulting social distancing, working from home and mask-wearing is a decrease in consumer demand for beauty products. And, as the pandemic continues into 2021, beauty advertising is set for a slow recovery, per recently...

Digital Expected to Hit Half of All Global Ad Spend This Year

Digital Expected to Hit Half of All Global Ad Spend This Year

After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a rebound in ad investment. A report [download page] from dentsu, which forecasts ad spend into 2022, estimates that this year will bring global ad...

The Pandemic Pushes A Rebound in Mobile App Opens

The Pandemic Pushes A Rebound in Mobile App Opens

Echoing the growth in global app revenue and downloads this year, mobile app open rates and location opt-ins have picked up significantly since the COVID-19 pandemic after being on the decline earlier. So finds a report [download page] from Airship, laying out what...

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