Global internet advertising spend is projected to account for about half of total media advertising dollars next year - and it's well on its way to fulfilling this projection, according to new research [subscription required] from WARC. The research firm analyzed...
The total amount of box office revenues for all films released in countries around the world grew to $41.1 billion last year, representing a 1% increase over 2017’s total of $40.5 billion. That’s according to the Motion Picture Association of America (MPAA), which...
People would not care if 77% of brands disappeared. However, more than three-quarters (76%) of consumers expect brands to contribute to their quality of life and well-being, according to a new report on meaningful brands from Havas. What exactly is meant by...
It looks like B2B tech marketers won't be battling too hard for budgets this year. Eight in 10 B2B marketers at technology companies expect their budgets to increase or remain the same, according to a survey of more than 350 B2B tech companies across North America and...
Gaming should be an enjoyable experience, and finding something to play shouldn’t be frustrating. But an average of 88% of total global mobile gamers (84% in the US) have experienced at least one friction point when looking for a game to install and play. This is...
A majority of online consumers around the world claim to buy entertainment (61%) and service (56%) categories more often online than in-store. And while fewer (38%) say they buy durables such as fashion, IT/mobile and electronics more often online, that still...
Almost half of US adults (45%) agree that their mobile device is quickly becoming their most important shopping tool, marking a considerable jump from last year, when fewer than one-third (29%) felt that way. So finds GfK in its latest FutureBuy study [download page],...
Smartphones reached a new milestone in this past quarter, declares Ooyala in its latest quarterly Global Video Index [download page]. For the first time in Q2 the devices exceeded a majority share of all digital video plays worldwide, hitting 52%, representing solid...
[Sponsored by Return Path] Email marketers have had a busy year. With GDPR coming into effect and mailbox providers like Gmail, AOL, and Yahoo making changes to their platforms and infrastructure, there has been no shortage of challenges. Even with all of these...
Did you choose to buy Nike after it featured Colin Kaepernick in its new campaign? Perhaps you chose to boycott the brand for the same reason. As it stands, almost 1 in 3 consumers have strongly held, passionate beliefs and feel that the brands they buy are an...
Brands in the UK and North America are expected to devote somewhere around one-quarter of their budgets this year to marketing technology. Are they getting what they need with that spend? A study from Moore Stephens and WARC [download page] suggests that most have all...
The global marketing technology industry is estimated to be essentially a $100 billion market ($99.9 billion to be precise), according to a new report [download page] from Moore Stephens and WARC. Slightly more than half of that market value - or $52 billion - is...
Numerous changes are occurring in the podcast ad industry as it grows and matures.
Only half of cancelled events were replaced by virtual events.
Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries.
Some 38% of US consumers are more open to engaging with ads on social media since the COVID-19 pandemic, but consumer...
Advertising is the least trusted source of information about brands and services among consumers, according to a...
More than 6 in 10 (63%) consumers in key e-commerce markets start their online shopping searches on Amazon, topping...