Half of Global Media Ad Spend Forecast to Be Online Next Year

Half of Global Media Ad Spend Forecast to Be Online Next Year

Global internet advertising spend is projected to account for about half of total media advertising dollars next year - and it's well on its way to fulfilling this projection, according to new research [subscription required] from WARC. The research firm analyzed...

Study: Brands Lack the Meaningfulness Consumers Desire

Study: Brands Lack the Meaningfulness Consumers Desire

People would not care if 77% of brands disappeared. However, more than three-quarters (76%) of consumers expect brands to contribute to their quality of life and well-being, according to a new report on meaningful brands from Havas. What exactly is meant by...

These Factors Are Driving Budget Increases for B2B Tech Marketers

These Factors Are Driving Budget Increases for B2B Tech Marketers

It looks like B2B tech marketers won't be battling too hard for budgets this year. Eight in 10 B2B marketers at technology companies expect their budgets to increase or remain the same, according to a survey of more than 350 B2B tech companies across North America and...

Mobile Gaming Friction Leads to Wasted Ad Spend

Mobile Gaming Friction Leads to Wasted Ad Spend

Gaming should be an enjoyable experience, and finding something to play shouldn’t be frustrating. But an average of 88% of total global mobile gamers (84% in the US) have experienced at least one friction point when looking for a game to install and play. This is...

The Top 5 Most Popular Categories Purchased Online Are…

The Top 5 Most Popular Categories Purchased Online Are…

A majority of online consumers around the world claim to buy entertainment (61%) and service (56%) categories more often online than in-store. And while fewer (38%) say they buy durables such as fashion, IT/mobile and electronics more often online, that still...

Mobile Devices Becoming the Most Important Shopping Tools for More US Consumers

Mobile Devices Becoming the Most Important Shopping Tools for More US Consumers

Almost half of US adults (45%) agree that their mobile device is quickly becoming their most important shopping tool, marking a considerable jump from last year, when fewer than one-third (29%) felt that way. So finds GfK in its latest FutureBuy study [download page],...

Smartphones Are Now Responsible For the Majority of Global Digital Video Plays

Smartphones Are Now Responsible For the Majority of Global Digital Video Plays

Smartphones reached a new milestone in this past quarter, declares Ooyala in its latest quarterly Global Video Index [download page]. For the first time in Q2 the devices exceeded a majority share of all digital video plays worldwide, hitting 52%, representing solid...

Brands Can Be An Important Expression of Belief Systems, Say 1 in 3 Consumers

Brands Can Be An Important Expression of Belief Systems, Say 1 in 3 Consumers

Did you choose to buy Nike after it featured Colin Kaepernick in its new campaign? Perhaps you chose to boycott the brand for the same reason. As it stands, almost 1 in 3 consumers have strongly held, passionate beliefs and feel that the brands they buy are an...

Do Brands Have Enough MarTech Now?

Do Brands Have Enough MarTech Now?

Brands in the UK and North America are expected to devote somewhere around one-quarter of their budgets this year to marketing technology. Are they getting what they need with that spend? A study from Moore Stephens and WARC [download page] suggests that most have all...

MarTech Estimated to Occupy Almost One-Quarter of Budgets in the UK and North America

MarTech Estimated to Occupy Almost One-Quarter of Budgets in the UK and North America

The global marketing technology industry is estimated to be essentially a $100 billion market ($99.9 billion to be precise), according to a new report [download page] from Moore Stephens and WARC. Slightly more than half of that market value - or $52 billion - is...

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