Asia accounts for almost half (45%) of all online FMCG sales.
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Youth Enjoy Following Video Game Companies on Social Media
Tech companies are also popular, being the leading type among the 25-34 and 35-44 age brackets.
Global Box Office Revenues Rise in 2021, but Remain Well Below Pre-Pandemic Levels
Despite a rebound last year, global box office revenues are about half of what they were before the pandemic.
Linear TV Enjoys Slight Bounce Back in the US
44% of respondents last year said they saw themselves watching linear TV in 5 years, up from 34% the year prior.
How Many Social Media Users Engage with Sponsored Posts?
Messaging services are also emerging as channels for brand interaction.
Growth in Streaming Video Viewing Slows in Q4 2021
Time spent viewing streaming video only grew by 7% y-o-y during the last quarter of 2021.
Some Say Video Games’ Cultural Importance is Rising
About one-quarter of US adults surveyed agree that video gaming is as important, if not more important, as music is to pop culture.
Few US Adults Say They Always Accept Cookies on Websites
Younger US adults are more likely than average to click “accept all” on website cookie requests.
Few Americans Feel They’re Fully Represented in Advertising
Slightly fewer than 1 in 4 US adults agree that people like themselves are fully represented by people they see in ads.
Travel Marketers Envision Increase in Use of Machine Learning and AI
For the most part, travel marketers are using conversions/ROI to measure the success of their digital campaigns.
Interest in AR/VR for Shopping Comparatively Low in the US
As e-commerce’s share of retail sales continues to grow across the globe, one thing that holds consumers back from shopping online more is not being able to physically experience products. So, what if shoppers were given the option to try products through augmented...
FMCG E-Commerce Spend Up by Almost Half Across the Globe in 2020
Fueled by COVID-19 and the resultant consumer buying behaviors, spending on grocery items increased last year. A lot more of that spending was done online, per a report from Kantar, which found e-commerce’s share of global grocery sales in 2020 increased by 45.5% over...
Global Media Budgets and Perceived Effectiveness in 2022
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
What Types of Videos Are B2B Buyers Watching?
Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.
Non-Profits Sent About 2 Fundraising Emails a Month to Their Subscribers Last Year
Non-profits enjoyed growth in their email lists last year, with an average increase of 7% over 2020.
COVID Leads Consumers to Diversify Their Food & Grocery Store Choices
Consumers around the world found themselves in a position last year that most had never experienced before. The...
E-Commerce Forecast to Account for 1 in 6 Retail Dollars This Year in the US
The global retail e-commerce market is estimated to reach close to $4 trillion for 2020, according to a forecast...
The Pandemic Pushes A Rebound in Mobile App Opens
Echoing the growth in global app revenue and downloads this year, mobile app open rates and location opt-ins have...