Asia accounts for almost half (45%) of all online FMCG sales.
Tech companies are also popular, being the leading type among the 25-34 and 35-44 age brackets.
Despite a rebound last year, global box office revenues are about half of what they were before the pandemic.
44% of respondents last year said they saw themselves watching linear TV in 5 years, up from 34% the year prior.
Messaging services are also emerging as channels for brand interaction.
Time spent viewing streaming video only grew by 7% y-o-y during the last quarter of 2021.
About one-quarter of US adults surveyed agree that video gaming is as important, if not more important, as music is to pop culture.
Younger US adults are more likely than average to click “accept all” on website cookie requests.
Slightly fewer than 1 in 4 US adults agree that people like themselves are fully represented by people they see in ads.
For the most part, travel marketers are using conversions/ROI to measure the success of their digital campaigns.
As e-commerce’s share of retail sales continues to grow across the globe, one thing that holds consumers back from shopping online more is not being able to physically experience products. So, what if shoppers were given the option to try products through augmented...
Fueled by COVID-19 and the resultant consumer buying behaviors, spending on grocery items increased last year. A lot more of that spending was done online, per a report from Kantar, which found e-commerce’s share of global grocery sales in 2020 increased by 45.5% over...
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.
Non-profits enjoyed growth in their email lists last year, with an average increase of 7% over 2020.
Consumers around the world found themselves in a position last year that most had never experienced before. The...
The global retail e-commerce market is estimated to reach close to $4 trillion for 2020, according to a forecast...
Echoing the growth in global app revenue and downloads this year, mobile app open rates and location opt-ins have...