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Digital to Account for More Than Two-Thirds of Global Ad Spend This Year
Retail media spending is expected to exceed TV ad spending (including connected TV) by 2028.
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Mobile App Downloads Dipped in Q1
Four of the top 5 apps by downloads in the US in Q1 were from Chinese companies.
Here’s How US Adults Discover Apps, and Why They Keep Using Them
Most consumers will decide whether to keep or delete an app within the first couple of times using it.
US Digital Video Ad Viewability Rates Improve in H2 2022
Time-in-view continues to be on a downward trajectory globally, albeit with signs of improvement in the US.
Gender, Age Skews in TV & Video Ads Are Global in Nature
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
These Mobile Game Genres Generate the Most In-App Spending
Consumer spending in mobile games fell by 5% last year despite an increase in downloads.
Most People Put A Premium on Brand Image and Responsible Actions
In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.
What’s the Outlook for Ad Spend This Year?
Digital advertising is expected to account for about two-thirds of global ad spending.
TV Ads Still Drive Purchases, US Consumers Say
For Gen Z, influencers have the most sway over brand and product decisions.
World Cup 2022: A Few Stats to Know
Almost half of sports fans in the US are interested in watching the event. That pales in comparison with some other countries.
Putting Some Numbers Behind the Rise of Social Media App BeReal
Women ages 18-24 make up two-thirds of BeReal’s adult audience in the US.
Creative’s Still the Biggest Driver of Sales, Analysis Finds, but Brand’s Influence Rises
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
Use of Humor in Advertising Steadies
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
Improved B2B Marketing and Sales Alignment Bodes Well for Growth
B2B marketers and salespeople say their top priority to drive growth this year is to improve alignment.
The World’s Most Valuable Brands Record Sustained Growth
Apple retakes the lead as the world’s most valuable brand, with last year’s leader Amazon dropping to third.
Online Video’s Now the Fastest-Growing Ad Medium Globally
By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.
Shorter Video Ads Have Higher Completion Rates, but Lower CTRs
More than 95% of video ads served on Innovid’s platform last year were 30 seconds or shorter.