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Considering Transit Ads? Here’s Where You’ll Reach the Most Commuters

Considering Transit Ads? Here’s Where You’ll Reach the Most CommutersIn the top metro area, almost one-third of workers commute using public transportation on a typical day.January 9, 2018

About 7.5 million workers – or 5.1% of the workforce – commutes by public transportation on a typical workday, reports the Census Bureau in a recent data release highlighting results from its 2012-2016 American Community Survey 5-year estimates.... READ MORE
These Metro Areas Have the Highest Median Household Incomes in the US

These Metro Areas Have the Highest Median Household Incomes in the USOne metropolitan statistical area has a median household income above $100k.January 8, 2018

The US Census Bureau recently released its 2012-2016 American Community Survey 5-year estimates, and with it a bevy of interesting statistics across a variety of socio-economic characteristics. Among the data released were median household income stats for... READ MORE
Here’s Why People Say They’d Break Up With Brands

Here’s Why People Say They’d Break Up With BrandsBe careful about how you use personal data, and don't leave them hanging, consumers warn.November 8, 2017

Data may fuel marketing strategies today, but marketers have to be very careful about how they use customer data. A new report [download page] from SAP Hybris finds people saying that the use of their data without their knowledge is the leading reason they... READ MORE
1 in 7 Women in the US Accesses the Internet Only Via Mobile Devices

1 in 7 Women in the US Accesses the Internet Only Via Mobile DevicesMobile-only internet access is generally higher among women than men, but doesn't seem correlated with age.November 7, 2017

Mobile users in the US spend around 2-and-a-half hours per day with their devices, a figure that is creeping up on TV viewing time and that is one of the highest averages across key markets. That’s according to a recent report [download page] from... READ MORE
Americans’ Data Privacy Concerns Continue

Americans’ Data Privacy Concerns ContinueHalf of North Americans are concerned about the level of control exerted by social platforms over what people see in their feeds.October 24, 2017

Four in 10 consumers around the world are concerned with the amount of personal data that companies have on them, reports Kantar TNS in its annual Connected Life study, which is based on a survey of 70,000 consumers across 56 countries. Levels of concern... READ MORE

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