Global & Regional Charts

Half of US Adults Are Interested in the Olympics

Half of US Adults Are Interested in the Olympics

After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And, with the pandemic far from ending, a recent survey by Ipsos found that only a little more than half (52%) of Americans believed that the global...

FMCG E-Commerce Spend Up by Almost Half Across the Globe in 2020

FMCG E-Commerce Spend Up by Almost Half Across the Globe in 2020

Fueled by COVID-19 and the resultant consumer buying behaviors, spending on grocery items increased last year. A lot more of that spending was done online, per a report from Kantar, which found e-commerce’s share of global grocery sales in 2020 increased by 45.5% over...

The Importance of Brand Trust

The Importance of Brand Trust

Trust is a key component of brand loyalty. Consumers are willing to recommend a brand they trust to a friend (90%), to buy from a trusted brand more often (88%) and to choose a trusted brand over others (82%). This is per a recent report [download page] from Morning...

Video Ad Viewability Highest on Connected TV, Mobile Apps

Video Ad Viewability Highest on Connected TV, Mobile Apps

When it comes to global video ad viewability, connected TV (CTV) is a top performer. Indeed, a report [download page] from Integral Ad Science (IAS) shows that in the second half of 2020, CTV ad viewability reached 93.3%. Featured for the first time in the media...

1 in 5 Have Followed A Brand on Social Media in the Past Month

1 in 5 Have Followed A Brand on Social Media in the Past Month

About one-third (34%) of US consumers follow brands they like on social media, while about 1 in 5 (18%) follow brands they are thinking of buying something from. So says a report [download page] from GWI. The Q2-Q3 2020 survey of more than 51,000 US internet users...

Digital Expected to Hit Half of All Global Ad Spend This Year

Digital Expected to Hit Half of All Global Ad Spend This Year

After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a rebound in ad investment. A report [download page] from dentsu, which forecasts ad spend into 2022, estimates that this year will bring global ad...

Here Are Forecasts for the Global Ad Market This Year

Here Are Forecasts for the Global Ad Market This Year

Following a year that saw the global advertising market contract by 5.8%, projections are more optimistic for 2021, with an expected 12.3% year-over-year growth. This is per a year-end report [download page] from GroupM which also estimates that internet advertising...

Not All Traditional Media Expected to Bounce Back Next Year

Not All Traditional Media Expected to Bounce Back Next Year

Cinema, out-of-home (OOH) and print are just some of the ad types whose investment has been hit hard this year, according to WARC’s latest report [download page] on global ad trends for 2020/21. By all accounts, cinema has taken a hard hit as a result of the COVID-19...

8 in 10 Digital Minutes Are Spent on Our Mobile Devices

8 in 10 Digital Minutes Are Spent on Our Mobile Devices

Mobile app usage has seen a notable increase since COVID-19, and new data [download page] from Comscore confirms this trend, reporting global growth not only in mobile minutes, but apps’ continued dominance of those minutes. The report also outlines overall changes in...

Biggest Challenge for CMOs? Understanding Consumer Behavior Changes

Biggest Challenge for CMOs? Understanding Consumer Behavior Changes

Although global marketers are faced with immediate challenges including budget cuts and the need to revamp strategies due to the global pandemic, they are still looking ahead and evaluating what challenges they are bound to face in the coming 6 to 12 months. And, for...

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