Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
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Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Google’s Top Trending Searches of 2021, and Other Year-in-Review Lists
Sports-related searches topped the list both globally and in the US.
2 in 3 US Teens Follow Influencers. Which Types Are Most Popular?
Music and gaming influencers tend to be most popular among US teens.
Some Say Video Games’ Cultural Importance is Rising
About one-quarter of US adults surveyed agree that video gaming is as important, if not more important, as music is to pop culture.
How Do Future Auto Buyers Decide Where to Shop?
Price is one of the most important factors when determining where vehicle buyers will purchase their next vehicle.
Video Ad Viewability Improves in Some Formats
Video ad viewability continues to be highest with connected TV.
Here’s One Reason Why Marketers Obsess Over the Customer Experience
More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.
Few Americans Feel They’re Fully Represented in Advertising
Slightly fewer than 1 in 4 US adults agree that people like themselves are fully represented by people they see in ads.
Travel Marketers Envision Increase in Use of Machine Learning and AI
For the most part, travel marketers are using conversions/ROI to measure the success of their digital campaigns.
In the US, The Majority of Ad Impressions Are Now Being Delivered via Streaming Sites
Streaming accounted for 56.5% of digital ad impressions in the US during the first half of 2021.
US Online Shoppers Put Amazon Above Search Engines for Inspiration and Product Searches
The largest e-commerce retailer in the US appears to offer shoppers more than just fast shipping. US consumers see Amazon as the go-to for inspiration and product search when shopping online, per Wunderman Thompson Commerce’s The Future Shopper Report [download page]....
Pay-TV Providers Register Substantial Subscriber Losses… Again
The number of pay-TV subscribers shrunk by more than 22% in the 5-year period from 2018-2023.
Which Product Recommendation Sources Do Consumers Trust the Most?
Half of consumers trust product recommendations from a specific store or website’s AI tools based on their purchase history.
CPG Advertisers Are Spreading Their Retail Media Spending Across Several Networks
The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.
Music & Audio App Downloads Declined in the US Last Year
The number of Radio app downloads also declined in the US, bucking the global trend.
Globally, Trust Remains Higher for Traditional than Digital-Only Banks
Many consumers express concerns over the safety and security of their money when using digital financial services.
US Ad Viewability Rates Improve for Display, Decline for Video
It was a mixed bag for viewability in the US, but brand risk improved considerably.