Video game players say the activity occupies one-quarter of their total entertainment time.
The median age for the US Hispanic population in 2022 was 30.7, compared to the national median of 38.9.
Older adults are more likely than their younger counterparts to have boycotted a business and to believe that boycotts are effective.
18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.
Adults ages 30-44 are the most likely to have made a purchase based on an influencer recommendation, with 42% reporting having done so.
Time spent watching TV is largely stable compared to pre-pandemic days, but how Americans engage with TV has changed.
Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities.
The podcast audience tends to be diverse, affluent, and highly educated.
Marketers’ obsession with youth is certainly prevalent in video ads.
Most young female podcast listeners first tuned in as a result of seeing podcasts on social media.
About one-third of 30-44-year-olds report using the app daily.
Data shows that media usage has plateaued across the board following pandemic-driven increases.
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.
About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.
Hispanics now comprise the largest affluent subgroup in the US.
Latinos spend more TV time with Netflix and YouTube, combined, than with either broadcast or cable.
Latino monthly podcast listeners are more likely to have tuned in to an English-language than Spanish-language podcast.