Hispanic Charts

Social Networking Platforms’ User Demographics Update 2021

Social Networking Platforms’ User Demographics Update 2021

YouTube remains the social media platform used by the most US adults. Some 8 in 10 adults view videos on YouTube, with usage high across demographic groups, according to a study from the Pew Research Center. The following is an overview of some of the highlights from...

This is the Extent of Pay-TV Cord-Cutting in the Past Few Years

This is the Extent of Pay-TV Cord-Cutting in the Past Few Years

Since 2015, the percentage of US adults who say they receive TV via cable or satellite at home has decreased by more than one-quarter (26%), dropping from 76% in 2015 to 56% in 2021. This is per data from Pew Research Center that also shows that younger adults are the...

Majority of US Youth Report Listening to Podcasts At Least Monthly

Majority of US Youth Report Listening to Podcasts At Least Monthly

The share of the US population that says they have listened to a podcast has risen to 57% this year. The proportion that listens monthly is also on the rise, with the latest Infinite Dial Report from Edison Research and Triton Digital showing that 41% of Americans...

Podcast Listeners Are More Diverse Than the General Population

Podcast Listeners Are More Diverse Than the General Population

Podcasts continue to grow in popularity, with the number of US adults who listen to them increasing each year. And, while the majority of podcast listeners are white, listeners in the US span ethnicities and races to a greater extent than the general population, per a...

5 Points About Media Reach and Audience Demographics

5 Points About Media Reach and Audience Demographics

The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast TV and print newspapers are seeing a decline in usage, per...

Public Trust in Advertising Practitioners’ Integrity Worsens

Public Trust in Advertising Practitioners’ Integrity Worsens

Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not improved. The most recent annual Gallup report on honesty and ethics in professions puts advertising practitioners just slightly better than car...

[New Report] US Media Audience Demographics: 7th Annual Edition

[New Report] US Media Audience Demographics: 7th Annual Edition

Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual US Media Audience Demographics report poses the question: who's listening to, reading, or watching what? Now more than ever, access to this knowledge...

Hispanic Americans Represent More Than 1 in 4 Gen Z Consumers

Hispanic Americans Represent More Than 1 in 4 Gen Z Consumers

In the past 20 years the Hispanic population in the US has grown by 78%, accounting for 56% of the total growth of population across all races and ethnicities during that time-frame. On average, Hispanics tend to be younger than other races or ethnic groups in the US,...

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