Master your media strategy with this definitive data-driven analysis of major media audiences, the 9th edition of our popular report.
![[New Report] US Media Audience Demographics: 9th Annual Edition](https://www.marketingcharts.com/wp-content/uploads/2022/11/Media-Demos-Report-2022-Entry.png)
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Slow Crawl Towards CMO Leadership Diversity Continues
Women and racial/ethnic groups are more likely to occupy lower-level roles.
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Who’s Feeling the Pinch from High Inflation?
Younger adults are less likely than average to say they’ve been impacted a lot by high inflation.
1 in 5 Affluent Gen Zers is Hispanic
Hispanics now comprise the largest affluent subgroup in the US.
Latinos’ TV Time Swings to Streaming
Latinos spend more TV time with Netflix and YouTube, combined, than with either broadcast or cable.
Latino Podcast Listeners Respond to Ads
Latino monthly podcast listeners are more likely to have tuned in to an English-language than Spanish-language podcast.
How Many Adults Donate to Charity?
Older adults are far more likely than their younger counterparts to donate to charitable causes or organizations.
Teens & Social: Who Likes What?
A look at teens’ favorite social platforms, and how usage varies by demographic group.
Close to Half of Teens Say They’re Online “Almost Constantly”
98% of teens ages 15-17 have or have access to a smartphone.
Older Women Don’t Feel Positively Represented in Advertising
Women ages 50 and older are more likely to feel that older women are portrayed negatively than positively in advertising.
Inflation is Leading More Than 8 in 10 Americans to Change Their Spending Habits
A slight majority say that increasing food prices are making it hard for them to afford the food they usually buy.
CMOs: Tenure Remains Low; Women Constitute Majority for the First Time
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Consumers Are Wary of Greater AI Use by Brands and Advertisers
Consumers would distrust rather than trust TV ads more if they made wider use of AI.
Here’s How Entertainment and Communications Time Stacked Up Last Year
Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
How Many Adults Donate to Charity?
Older adults are far more likely than their younger counterparts to donate to charitable causes or organizations.
Teens & Social: Who Likes What?
A look at teens’ favorite social platforms, and how usage varies by demographic group.
Close to Half of Teens Say They’re Online “Almost Constantly”
98% of teens ages 15-17 have or have access to a smartphone.