The State of Traditional TV: Updated With Q3 2020 Data

The State of Traditional TV: Updated With Q3 2020 Data

It's been 6 months and an ongoing pandemic since our last traditional TV update, but it's time for us to dive into viewing patterns again. Let's explore some findings from the latest quarterly Total Audience report [download page] from Nielsen, this time covering data...

1 in 10 AM/FM Radio Listeners Are “Radio Heads”

1 in 10 AM/FM Radio Listeners Are “Radio Heads”

Even with a growing variety of media that adults have available to entertain themselves, a large majority still listen to radio on a weekly basis. In fact, a report [download page] from National Public Media and Edison Research has found that 41% of the time US adults...

Here’s An Update on Device Penetration in TV Households

Here’s An Update on Device Penetration in TV Households

Over the past year, ownership of devices such as smartphones and tablets have remained relatively steady, per a report [download page] from Nielsen which looks at the penetration of devices and services in TV households. The report also shows that ownership of other...

Majority of US Youth Report Listening to Podcasts At Least Monthly

Majority of US Youth Report Listening to Podcasts At Least Monthly

The share of the US population that says they have listened to a podcast has risen to 57% this year. The proportion that listens monthly is also on the rise, with the latest Infinite Dial Report from Edison Research and Triton Digital showing that 41% of Americans...

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