Middle-aged Americans are equally as likely to consume liquor as beer the most.
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6 in 10 Adults Ages 55+ Feel They’re Not Accurately Represented in Marketing and Advertising. That Comes At A Cost.
Close to 6 in 10 have stopped buying a product or service due to feeling misrepresented or neglected by its advertising.
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How Do People Want to Learn About Brands’ Sustainability Efforts?
Almost 7 in 10 adults agree that businesses have a responsibility to reduce their environmental impact and promote sustainability.
Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?
18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.
Pay-TV Still Regularly Reaches Some Youth
Gen Zers and Millennials combined make up almost the same portion of daily traditional TV viewers as Baby Boomers.
Who’s Ordering Groceries for Delivery?
Millennials and people with kids in the household show an above-average likelihood to order groceries online.
Consumers Fail to Recall Brands’ Purpose Efforts
Brands are doing a better job getting through to Millennial men and higher-income adults.
Most People Put A Premium on Brand Image and Responsible Actions
In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.
Gen Z Turns to TikTok More Than Other Social Platforms for News
Roughly 1 in 7 Gen Zers turns to TikTok when they want to start researching a major news event.
Which Demographic Groups Are the Highest-Indexing Among Podcast Listeners?
The podcast audience tends to be diverse, affluent, and highly educated.
Social Audio Services Slow to Catch On
More than 3 in 4 US adults have never used a live audio service like Clubhouse or Twitter Spaces.
3 Points About Media Reach and Audience Demographics as We Start the New Year
Data shows that media usage has plateaued across the board following pandemic-driven increases.
Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
4 Points About the State of Streaming
YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.
Organizations’ Generative AI Use Most Prevalent in Marketing and Sales
About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.
1 in 5 Affluent Gen Zers is Hispanic
Hispanics now comprise the largest affluent subgroup in the US.
Grocery Inflation Continues to Concern Consumers, Most of Whom Are Buying Fewer Items
Grocery inflation is also a contributor to a growing sense of food insecurity.
3 in 4 Say They Use Cash Only in A Minority of Purchases
While reported use of cash has declined dramatically in the past 5 years, predictions of a cashless society remain largely unchanged.