Middle-aged Americans are equally as likely to consume liquor as beer the most.
Household Income Articles
6 in 10 Adults Ages 55+ Feel They’re Not Accurately Represented in Marketing and Advertising. That Comes At A Cost.
Close to 6 in 10 have stopped buying a product or service due to feeling misrepresented or neglected by its advertising.
Almost 7 in 10 adults agree that businesses have a responsibility to reduce their environmental impact and promote sustainability.
18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.
Gen Zers and Millennials combined make up almost the same portion of daily traditional TV viewers as Baby Boomers.
Millennials and people with kids in the household show an above-average likelihood to order groceries online.
Brands are doing a better job getting through to Millennial men and higher-income adults.
In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.
Roughly 1 in 7 Gen Zers turns to TikTok when they want to start researching a major news event.
The podcast audience tends to be diverse, affluent, and highly educated.
More than 3 in 4 US adults have never used a live audio service like Clubhouse or Twitter Spaces.
Data shows that media usage has plateaued across the board following pandemic-driven increases.
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.
About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.
Hispanics now comprise the largest affluent subgroup in the US.
Grocery inflation is also a contributor to a growing sense of food insecurity.
While reported use of cash has declined dramatically in the past 5 years, predictions of a cashless society remain largely unchanged.