While reported use of cash has declined dramatically in the past 5 years, predictions of a cashless society remain largely unchanged.
Household Income Articles
The trend towards online grocery shopping has not abated in the US.
Older adults are far more likely than their younger counterparts to donate to charitable causes or organizations.
A look at teens’ favorite social platforms, and how usage varies by demographic group.
98% of teens ages 15-17 have or have access to a smartphone.
Over the past 20 years, middle-aged adults have been the most likely to change from middle to working- or lower-class identification.
There’s a big jump in ownership starting at age 12, and again at age 14.
The most important factors in determining identity formation are life experience, health and fitness level, psychology, and religion/spirituality.
Millennials’ share of US household wealth, while small, has jumped recently.
The top reason US adults give for shopping in store is enjoyment.
Younger adults are the most likely to get news from podcasts.
Some 4 in 10 US adults report having more difficulty managing their finances than in the past.
The Automotive industry looks to be an ad spending laggard.
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.
Comedy is one of the most popular genres among adult podcast listeners.
Hispanic Americans currently represent about one-fifth of the US population.
About 2 in 5 US adults are planning to purchase or already have a 5G-enabled smartphone.