Master your media strategy with this definitive data-driven analysis of major media audiences, the 9th edition of our popular report.
![[New Report] US Media Audience Demographics: 9th Annual Edition](https://www.marketingcharts.com/wp-content/uploads/2022/11/Media-Demos-Report-2022-Entry.png)
Household Income Articles
Additional categories:
Who’s Feeling the Pinch from High Inflation?
Younger adults are less likely than average to say they’ve been impacted a lot by high inflation.
Advertisement
4 in 10 Adults Say They’re Likely to Buy a Product Recommended to Them Online
Meanwhile, difficulties with the e-commerce experience can lead shoppers to abandon sites in favor of others.
1 in 5 Affluent Gen Zers is Hispanic
Hispanics now comprise the largest affluent subgroup in the US.
Grocery Inflation Continues to Concern Consumers, Most of Whom Are Buying Fewer Items
Grocery inflation is also a contributor to a growing sense of food insecurity.
3 in 4 Say They Use Cash Only in A Minority of Purchases
While reported use of cash has declined dramatically in the past 5 years, predictions of a cashless society remain largely unchanged.
Online Grocery Shopping Continues Ascent; Meal Kits Not So Much
The trend towards online grocery shopping has not abated in the US.
How Many Adults Donate to Charity?
Older adults are far more likely than their younger counterparts to donate to charitable causes or organizations.
Teens & Social: Who Likes What?
A look at teens’ favorite social platforms, and how usage varies by demographic group.
Close to Half of Teens Say They’re Online “Almost Constantly”
98% of teens ages 15-17 have or have access to a smartphone.
About Half of Americans Identify as Middle Class
Over the past 20 years, middle-aged adults have been the most likely to change from middle to working- or lower-class identification.
At What Age Do Kids Start Getting Smartphones?
There’s a big jump in ownership starting at age 12, and again at age 14.
Conversations About Brands Tend to Be More Positive When Face-to-Face Than on Social Media
Almost one-quarter of major brands are experiencing political polarization, judging by net sentiment in conversations about them.
TV Viewers Continue to Prefer Ad-Supported Platforms
Roughly 6 in 10 would rather save $4-5 off their subscription than pay that money to avoid ads.
Facebook Deemed to Deliver Highest ROI for SMBs
Direct mail is also among the most-used and highly-touted advertising channels.
Online Grocery Shopping Continues Ascent; Meal Kits Not So Much
The trend towards online grocery shopping has not abated in the US.
How Many Adults Donate to Charity?
Older adults are far more likely than their younger counterparts to donate to charitable causes or organizations.
Teens & Social: Who Likes What?
A look at teens’ favorite social platforms, and how usage varies by demographic group.