Asia accounts for almost half (45%) of all online FMCG sales.
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Global Box Office Revenues Rise in 2021, but Remain Well Below Pre-Pandemic Levels
Despite a rebound last year, global box office revenues are about half of what they were before the pandemic.
How Many Social Media Users Engage with Sponsored Posts?
Messaging services are also emerging as channels for brand interaction.
Interest in AR/VR for Shopping Comparatively Low in the US
As e-commerce’s share of retail sales continues to grow across the globe, one thing that holds consumers back from shopping online more is not being able to physically experience products. So, what if shoppers were given the option to try products through augmented...
Digital Expected to Hit Half of All Global Ad Spend This Year
After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a rebound in ad investment. A report [download page] from dentsu, which forecasts ad spend into 2022, estimates that this year will bring global ad...
COVID Leads Consumers to Diversify Their Food & Grocery Store Choices
Consumers around the world found themselves in a position last year that most had never experienced before. The pandemic and the resulting restrictions placed on movement and commuting put many in a position where they were not always able to visit their favorite...
Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year
Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and advertising...
Friends and Family Still the Most Trusted Sources of Brand Information
Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that...
Almost 1 in 5 Emails from US Senders Failed to Reach the Inbox Last Year
Inbox placement rates have declined in the US, with an average of 82% of promotional emails from US senders reaching the inbox in the fourth quarter of 2019, down from 85% during the same quarter of 2018. This is according to Validity’s latest annual Email...
Global Box Office Revenues Grow Despite a Drop in North America
Total global box office revenues grew to $42.2 billion last year, which was about a 1% increase over the $41.8 billion from 2018. This is according to the most recent THEME Report from the Motion Picture Association (MPA), which covers global activity in 2019. The...
Global App Store Downloads Continue to Grow
Apple’s registered slogan “There’s an app for that,” still holds true some 10 years after its inception. While there seems to be an app available for just about every function in life, mobile phone owners worldwide don't seem to be paralyzed by choice, as app store...
Consumers Find It Harder to Trust Companies – But Are They Being Hypocritical?
More than two-thirds (67%) of adults from across the globe say they have higher expectations for brands than they did in the past, with 7 in 10 US consumers (71%) saying that poor customer service frustrates them more than it used to. These higher expectations go...
E-Commerce Share of FMCG Market Grows Again
Asia accounts for almost half (45%) of all online FMCG sales.
Podcasts to Soon Account for One-Third of US Digital Audio Ad Spending
Last year was a bumper year for podcast ad spending.
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
The Top 5 Most Popular Categories Purchased Online Are…
A majority of online consumers around the world claim to buy entertainment (61%) and service (56%) categories more...
Smartphones Are Now Responsible For the Majority of Global Digital Video Plays
Smartphones reached a new milestone in this past quarter, declares Ooyala in its latest quarterly Global Video Index...
Free Report: Global Email Deliverability Benchmark
[Sponsored by Return Path] Email marketers have had a busy year. With GDPR coming into effect and mailbox providers...