Almost one-third of social media users in the US in Q1 said they typically find out about new brands/products via ads on social media.
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Which Marketing Tactics Are in the Cards for B2B Firms Over the Next Year?
While relatively few B2B marketing leaders are currently using generative AI, that group expects to increase their use in the coming year.
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Are Fashion Shoppers in the US That Concerned with Sustainability?
Not as much as shoppers in some other countries, according to a report.
Gender, Age Skews in TV & Video Ads Are Global in Nature
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
TV Ads Still Drive Purchases, US Consumers Say
For Gen Z, influencers have the most sway over brand and product decisions.
Gen Z Streams Music for Almost 2 Hours A Day
The gap in listening time between streaming music and broadcast radio has widened in recent years, at least among people ages 16-64.
World Cup 2022: A Few Stats to Know
Almost half of sports fans in the US are interested in watching the event. That pales in comparison with some other countries.
More Than Three-Quarters of Video Streaming Takes Place on a Big Screen
Smart TVs continue to set the pace in viewing time growth.
Online Video’s Now the Fastest-Growing Ad Medium Globally
By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.
People Expect These Metaverse Applications to Impact Their Lives the Most
Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries.
Smart TV Viewing Continued its Growth Pattern in Q1
Viewing time on connected TV devices, meanwhile, was flat.
E-Commerce Share of FMCG Market Grows Again
Asia accounts for almost half (45%) of all online FMCG sales.
TV Viewers Continue to Prefer Ad-Supported Platforms
Roughly 6 in 10 would rather save $4-5 off their subscription than pay that money to avoid ads.
Facebook Deemed to Deliver Highest ROI for SMBs
Direct mail is also among the most-used and highly-touted advertising channels.
Growth of Commercial MarTech Use Spurs More Replacements
Almost 90% of those who replaced one or more tools chose a commercial application as the replacement.
Digital Expected to Hit Half of All Global Ad Spend This Year
After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a...
COVID Leads Consumers to Diversify Their Food & Grocery Store Choices
Consumers around the world found themselves in a position last year that most had never experienced before. The...
Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year
Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by...