Almost one-third of social media users in the US in Q1 said they typically find out about new brands/products via ads on social media.
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While relatively few B2B marketing leaders are currently using generative AI, that group expects to increase their use in the coming year.
Not as much as shoppers in some other countries, according to a report.
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
For Gen Z, influencers have the most sway over brand and product decisions.
The gap in listening time between streaming music and broadcast radio has widened in recent years, at least among people ages 16-64.
Almost half of sports fans in the US are interested in watching the event. That pales in comparison with some other countries.
Smart TVs continue to set the pace in viewing time growth.
By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.
Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries.
Viewing time on connected TV devices, meanwhile, was flat.
Asia accounts for almost half (45%) of all online FMCG sales.
Roughly 6 in 10 would rather save $4-5 off their subscription than pay that money to avoid ads.
Direct mail is also among the most-used and highly-touted advertising channels.
Almost 90% of those who replaced one or more tools chose a commercial application as the replacement.
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