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Online Video’s Now the Fastest-Growing Ad Medium Globally

Online Video’s Now the Fastest-Growing Ad Medium Globally

By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.

Interest in AR/VR for Shopping Comparatively Low in the US

Interest in AR/VR for Shopping Comparatively Low in the US

As e-commerce’s share of retail sales continues to grow across the globe, one thing that holds consumers back from shopping online more is not being able to physically experience products. So, what if shoppers were given the option to try products through augmented...

Digital Expected to Hit Half of All Global Ad Spend This Year

Digital Expected to Hit Half of All Global Ad Spend This Year

After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a rebound in ad investment. A report [download page] from dentsu, which forecasts ad spend into 2022, estimates that this year will bring global ad...

COVID Leads Consumers to Diversify Their Food & Grocery Store Choices

COVID Leads Consumers to Diversify Their Food & Grocery Store Choices

Consumers around the world found themselves in a position last year that most had never experienced before. The pandemic and the resulting restrictions placed on movement and commuting put many in a position where they were not always able to visit their favorite...

Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year

Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year

Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and advertising...

Friends and Family Still the Most Trusted Sources of Brand Information

Friends and Family Still the Most Trusted Sources of Brand Information

Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that...

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