Smartphones reached a new milestone in this past quarter, declares Ooyala in its latest quarterly Global Video Index [download page]. For the first time in Q2 the devices exceeded a majority share of all digital video plays worldwide, hitting 52%, representing solid...
[Sponsored by Return Path] Email marketers have had a busy year. With GDPR coming into effect and mailbox providers like Gmail, AOL, and Yahoo making changes to their platforms and infrastructure, there has been no shortage of challenges. Even with all of these...
Inbox placement rates are continuing to improve in the US, with an average of 85% of promotional emails from US senders reaching the inbox in the second quarter of this year, up from 77% during the year-earlier period. That's according to Return Path's latest annual...
Instagram Stories boasts more than 400 million daily users, and recent research from Facebook IQ indicates that brands can make their presence felt there. In a survey of 2,400 Instagram users ages 13-55 in the US, Facebook IQ found that one-third had become more...
Almost half of the world is now online, according to recent research. Now, a new report [pdf] from the Pew Research Center looks further into internet use, revealing that it continues to grow in developing countries while remaining high in advanced economies. To...
During the first quarter of the year video viewers spent more time watching long-form content (at least 20 minutes in length) than content of any other length, regardless of the device used. That's according to the most recent quarterly report from Ooyala [download...
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media [download page]. The study indicates that...
From content and advertising trends to internet use, B2B marketing and budgets, our collection of Q1 2018's top marketing charts showcases some macro trends running through the industry while also paying heed to some of the more effective channels and tactics being...
The total amount of box office revenues for all films released in countries around the world grew to $40.6 billion last year, representing a 5% increase over 2016's total of $36.6 billion. That's according to the Motion Picture Association of America (MPAA), which...
More than one-third (35%) of LinkedIn members around the world listen to podcasts, and fewer than 1 in 10 (8%) don't know what a podcast is, according to results from a recent LinkedIn survey of more than 2,500 members. Respondents ages 18-34 are most likely to be...
[Sponsored by Return Path] For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally, one in five emails are missing the inbox. With 20 percent of email...
Video ad viewability seems to be flat from last year, according to our review of Google's latest foray into the topic. Some 66% of video ads were viewable on the web and in apps (excluding YouTube) across devices in May 2017, a figure that's unchanged from last year's...
A new brand usurped the incumbent in 34% of journeys this year, up from 29% last year.
Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.
More insights professionals report leadership in brand management and a direct impact on brand positioning.
The total amount of box office revenues for all films released in countries around the world grew to $41.1 billion...
Gaming should be an enjoyable experience, and finding something to play shouldn’t be frustrating. But an average of...
A majority of online consumers around the world claim to buy entertainment (61%) and service (56%) categories more...