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LGBTQ Articles
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Support Wanes for Businesses Taking A Stance on Current Events
Some 41% of adults think that businesses should take a public stand, down from 48% last year.
LGBTQ+ Representation in Ads Remains Low
Three-quarters (75%) of non-LGBTQ adults are comfortable seeing an LGBTQ person included in an ad.
Are Brands Doing A Good Job of Supporting Diverse Communities?
Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities.
How Can LGBTQ+ Inclusion Be Improved in Media and Advertising?
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.
Older Women Don’t Feel Positively Represented in Advertising
Women ages 50 and older are more likely to feel that older women are portrayed negatively than positively in advertising.
Consumers Say That Diversity in Advertising Has An Impact on Them
Six in 10 US consumers believe that diversity in advertising is important. Added to that, showing diversity in advertising can also lead to trust: almost 4 in 10 respondents from the more than 1,000 adults surveyed [download page] by Adobe say they are more likely to...
US Teens Are Most Interested in These Types of Online Groups and Forums
Around half of American teens spend time in online groups or forums, with just 22% never frequenting such sites, according to a a recent study from Pew Research [download page] on teens' social media habits and experiences. Close to 1 in 8 teens say they often spend...
US LGBTQ Consumers Favor Companies That Support Equality, But Feel That Outreach Is Insufficient
Fully 85% of US LGBTQ consumers agree that corporations that support LGBTQ equality are more important than ever, and 78% agree that they tend to support companies that market to and support the LGBTQ community. That's according to Community Marketing and Insights'...
Which Demographic Groups Are Marketers Prioritizing With Budget Increases?
Recent research has shown that retail marketers are increasing their spending on younger generations - and a new study indicates that it isn't just retail marketers prioritizing youth over older adults. A survey [download page] of almost 300 brand marketers by INTO...
CEO Activism: The Issues Americans Do and Don’t Want to Hear About
Some 35% of American adults believe that CEOs have a responsibility to speak about issues that are important to society, and 42% believe that CEOs now have more of a responsibility to speak out than they used to, according to a study from Weber Shandwick [pdf]...
LGBT Consumers Feel Underrepresented in Advertising
Advertisers may be missing out on the potential benefits of advertising that better represents the LGBT community, according to YouGov research. The market research firm finds that LGBT consumers are more apt than the public as a whole to respond to advertising by...
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
Top-Indexing Retail Spending Categories Among LGBT Households
Source: Nielsen [download page] Notes: LGBT households (those with at least one member identifying as LGBT) are more...
Weekend Reading, 6/12/15
Amazon.com is this year's top-perceived brand among LGBT consumers, jumping from the #6 spot last year, according to...
Weekend Reading, 5/29/15
Apple is back on top as the world's most valuable brand, according to the 10th annual "BrandZ Top 100 Most Valuable...