Consumers Say That Diversity in Advertising Has An Impact on Them

Consumers Say That Diversity in Advertising Has An Impact on Them

Six in 10 US consumers believe that diversity in advertising is important. Added to that, showing diversity in advertising can also lead to trust: almost 4 in 10 respondents from the more than 1,000 adults surveyed [download page] by Adobe say they are more likely to...

US Teens Are Most Interested in These Types of Online Groups and Forums

US Teens Are Most Interested in These Types of Online Groups and Forums

Around half of American teens spend time in online groups or forums, with just 22% never frequenting such sites, according to a a recent study from Pew Research [download page] on teens' social media habits and experiences. Close to 1 in 8 teens say they often spend...

US LGBTQ Consumers Favor Companies That Support Equality, But Feel That Outreach Is Insufficient

US LGBTQ Consumers Favor Companies That Support Equality, But Feel That Outreach Is Insufficient

Fully 85% of US LGBTQ consumers agree that corporations that support LGBTQ equality are more important than ever, and 78% agree that they tend to support companies that market to and support the LGBTQ community. That's according to Community Marketing and Insights'...

Which Demographic Groups Are Marketers Prioritizing With Budget Increases?

Which Demographic Groups Are Marketers Prioritizing With Budget Increases?

Recent research has shown that retail marketers are increasing their spending on younger generations - and a new study indicates that it isn't just retail marketers prioritizing youth over older adults. A survey [download page] of almost 300 brand marketers by INTO...

Weekend Reading, 6/12/15

Weekend Reading, 6/12/15

Amazon.com is this year's top-perceived brand among LGBT consumers, jumping from the #6 spot last year, according to the latest Buzz rankings from YouGov. Apple (#2) and Samsung (#5) both improved in cracking the top 5, while Subway (#7) made its first entry into the...

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